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Mini Lesson: Why Being Active in Social Media Grows Your BusinessIn this Mini Lesson, Danelle discusses the advantages of being active on Facebook and blogging. |
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Personal Interview with Danelle GermanIf one word could describe Danelle German, it would be 'passionate.' In this session, you'll learn how passion and focus are her keys to success. Danelle started working professionally with cats in 1998 when she got her first show cat. Since that time, she has launched multiple businesses. Felines are at the core of every business venture. Whether it's services, product creation, manufacturing, organizations, or education - cats are at the center of her attention. Her mind is always active. Not only is Danelle successful in the business arena, she's a dedicated mother of five, travels extensively around the globe teaching cat grooming, and loves creative styling. Join us to find out what motivates and keeps this superwoman full of fire. |
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Internet Based Marketing for Your Pet BusinessDanelle and Melissa discuss the methods that work well for them. Danelle totally embraces this marketing method and personally implements it throughout her business on a daily basis. Melissa thoroughly understands its importance and delegates much of the execution. If you are not actively participating in the key areas: website design, social media, and blogging, this is definitely a discussion you'll want to sit in on |
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Is your business running as smoothly as it could? Are you living week-by-week from the revenue being generated? Or maybe you are struggling just to make ends meet. Melissa and Danelle are both successful multi-business women. In this informal session, the two sit down to talk about the keys to their success. Both women agree, owning your own business can be one of the most rewarding adventures you'll ever experience - but it can be one of the most challenging as well! You'll hear how they both got started in the grooming industry, which elements they attribute to their successes and why. They share years of wisdom about what it takes to grow a business and keep it going strong.
In this video you will learn:
- The 2 key elements to running a thriving business
- The 'pulse' of any business
- What never lies to you
- How to beat getting bogged down
- Some of their suggested 'go-to' books for inspiration and knowledge
Approximate running times: 26 minutes
Make sure you allow the video to pre-load a few minutes prior to viewing for uninterrupted
| Part 1 | Ingredients for a Successful Business |
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Danelle German
Danelle is the founder of the National Cat Groomers Institute of America, Inc. and the world’s first feline-exclusive grooming school located in Greenville, SC. She currently serves as President and Certifier/Instructor of the NCGIA and Director of the Read Full Bio
Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time she produced and showed many National and Regional award winning Persian’s, including CFA’s 3rd Best Cat in Premiership in 2005. Danelle is a member of Foothills Felines Cat Club, serving as President and Show Manager for a number of years. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., which is located in South Carolina and boasts an ever-growing clientele of well over 2000.
Danelle has authored the Ultimate Cat Groomer Encyclopedia as well as several articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers and has written updated cat grooming study material for other associations. Danelle has appeared on Animal Planet’s Cats 101 and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009.
Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe.
Danelle is the founder of the National Cat Groomers Institute of America, Inc. and the world’s first feline-exclusive grooming school located in Greenville, SC. She currently serves as President and Certifier/Instructor of the NCGIA and Director of the National Cat Groomers School and is a member of Wahl’s X-Treme Groom Team. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system.
Danelle encourages training and certification. Please contact her at The National Cat Groomers Institute of America, Inc. (NCGIA) 864-271-7430 or 877-302-7430 or email