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JZ10 Coaching Session: How to Raise Prices and Feel Good About It?!

Joe Zuccarello, VP of Paragon and longtime pet industry coach, is back with another coaching video for members!

This month, Joe explains why raising your prices can be better for your business AND your clients. Find out how Joe encourages local research and reframing “competition” to give your staff, salon, and customers the best. Check out How to Raise Prices and Feel Good About It?! below.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

New Release: Fun Creative Styling on a Cat with Angela Kumpe

Learn2GroomDogs is thrilled to share the latest addition to our library of dog and cat grooming instructional videos! In this lesson, Angela demonstrates creative grooming and color isn’t JUST for dogs. Cats can play in this arena too! Plus, you don’t always need a white cat to make this work.

Learn to Style Cats

Angela Kumpe is a top creative pet stylist. She has graced the cover of Groomer-to-Groomer magazine five times with her elaborate creative wins. Today, she’s putting a fun design on her cat, Martini.

However, cats DO have a slightly differently attitude for grooming than pups. Angela talks about those differences and how to win the cooperation of a feline on the grooming table.

Angela walks you through the steps of how to create, apply and finish a colored, raised, 3D type stencil design on this full-figured feline. She gives you plenty tips on how to effectively work with a cat while creating a fun design. She also talks about the products she’s using and how to apply them. The colors Angela gets are brilliant in color. She also discusses the longevity of different products in the coat.

Start Learning with Angela

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Haven’t joined Learn2GroomDogs yet? Good news: enrollment is currently open! Click the button below to start watching, learning, and connecting today!

Join Now!

New Release: How To Do An Easy Personality Trim on a Poodle Mix with Lindsey Dicken

Learn2GroomDogs is excited to share the latest addition to our awesome collection of dog grooming instructional videos! In this new two-episode lesson, award-winning pet stylist Lindsey Dicken will show you how to create an adorable trim on a Poodle Mix using Wahl attach-on combs.

Dog Grooming Tricks You Will Learn in This Video Series

Following her own philosophy of “working smarter and not harder,” Lindsey deftly explains and demonstrates how to save time using Wahl guard combs to block in the trim. The trim is as practical for the owners as it is for the groomer – designed to be both attractive and easy to maintain between appointments.

Lindsey combines style elements from two other breeds to create this unique and hassle-free haircut. Members of Learn2GroomDogs can follow along with Lindsey as she shows how to get the look, step-by-step. This starts with demonstrating how to block-in the trim quickly, then detail the haircut with some of her favorite shears. In the end you get a very plush look without a lot of effort. Perfect for the busy pet stylist! If you’re a Lindsey Dicken fan, she won’t disappoint you with this lesson.

Start Learning with Lindsey

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details with access to the second episode! It’s packed with great tips and plenty of a-ha moments groomers of all skill levels will appreciate! If you’re not a member, click below to watch a free preview of the video.

 

Haven’t joined Learn2GroomDogs yet? Good news: enrollment is currently open! Click the button below to start watching, learning, and connecting today!

Join Now!

5 Easy Ways to Give Yourself a Raise

Let’s face it, many salon owners aren’t charging as much as they feel they should. Local competition and price-sensitive clients are two strong reasons why. In some cases, grooming rates are already as high as considered possible without losing customers.

In most service-based businesses, payroll is the highest expense. A typical grooming business pays out more than 50% to 60% in payroll, alone. When salons are paying out those percentages, raises are rare.

We’ve talked to lots of groomers. It’s no surprise that one of the main complaints with their jobs is not making enough money. It’s not all about the money but having fair compensation for the work we do is not unreasonable!

When people come to me and ask how they can earn more, I always remind them that time is money – regardless of how you are paid. The faster you can get through a pet safely, the more money you will ultimately make. Read the rest of this entry »

Tricks to Keep Your Appointment Book Full – Great Ideas to Stay Busy All Year Long

When your appointment book is totally full, how does that make you feel? For most of us, it’s a sense of security. It’s a source of pride. It’s a guarantee that you are satisfying your customers’ needs. You are doing a good job.

But how do you feel when that appointment book has empty slots? Maybe you are just starting out on your own and have an open book. Maybe you are new to the salon and need to build a fresh clientele. Or maybe you have been at your salon for a while, yet you’re just not getting traction with repeat customers.

Long-time pet stylists know this unspoken rule: a full appointment book offers job security.

So if your appointment book is lighter than what you would like, how are you going to fix it?

Here are a few ideas to help you boost your number of daily grooming appointments. Read the rest of this entry »

Cache’s Pâté Meat Balls

CacheHow to Get a Dog to Eat When Her Appetite Wanes

Last week was a week none of us want to deal with. We had to make the difficult decision to bid farewell to one of our beloved Maremma Sheepdogs. Most of us who have had multiple dogs have a few “heart dogs.” Cache was one of mine.

Maremmas are livestock guardian dogs. Their natural instincts allow them to take responsibility, making their own decisions in the absence of their owners. This means they are very independent thinkers. They decide for themselves how best to deal with prospective invaders (people or varmints) or potentially dangerous situations. Typically, the breed is not well suited as a typical household pet. They need space and a job to do.

Cache’s personality was true to her breed. However, we heavily socialize all our Maremmas. When we are in public, ours are soft, gentle, and friendly. On our own property, their natural instincts come out loud and clear. Cache was serious about protecting her turf, the animals she was raised with, and guarding us. She always made me feel comfortable and safe. She was with me most of the time, whether it be at work or at home.

Last year a nasty growth had to be removed from her third eyelid. The vet felt he got good margins and she healed up in no time. Seven months later, the growth was back. This time, when we had it removed we sent it in to be tested along with full blood work.

Unfortunately, we learned she had a very aggressive form of cancer that takes over the entire system in a short amount of time. The best thing we could do was keep her comfortable and enjoy the limited time we had left with her. Read the rest of this entry »

What Is the Difference Between Rakes and Undercoat Rakes?

Illustration 1

Illustration 1

These tools can be confusing. When you read their descriptions in catalogs, they’re so similar…

They do the same thing, don’t they?

No, they don’t. Let me explain.

Both remove undercoat on thick coated dogs. It’s the METHOD of removal that varies. One pulls out dead and shedding coat without cutting the fur. The other has sharp, curved teeth which remove the undercoat but will also cut the coat. One is used primarily on dry coats, both before and after the bath. The other is effective prior to shampooing, during the bathing process, and after the dog is clean and dried.

Illustration 2

Illustration 2

The difference isn’t so much in the names. The names are interchanged all the time. To keep them straight in my own mind, I call them different things. It’s particularly beneficial when giving directions to others to utilize different names. Read the rest of this entry »

How to Get Your Clipper Work Smooth – Like a Summer Hay Field

blogrIt’s been over 35 years since that first time. I still remember standing in awe, watching a talented pet groomer give a dog a haircut. She handled her clippers with ease. The long fur fell away like a hot knife through butter. The end result was smooth and gorgeous. And she was fast – super fast. She made the whole process seems so simple.

The first time I tried, I quickly discovered it was not simple. Those initial attempts were pretty pathetic. Saying my first efforts were rough and choppy would be polite. There were long tufts hanging out everywhere. I was frustrated beyond belief.

I was determined to master the skill. After all, the groomer I had been watching proved it could be done. It was simple – I just had to focus and figure it out.

Fast forward a few years of practice and a couple hundred dogs later, and I could make any dog look amazing. When I did a simple haircut on a pet, the fur fell away like a hot knife through butter. The end result was smooth and appealing. I could finish dogs in no time. I’d gotten very efficient with my clippers. Read the rest of this entry »

The Secret to Handling Challenging Dogs

Dollarphotoclub_57676672In my years of teaching new pet groomers, I’ve seen hundreds of dogs take advantage of a new students. Dogs pull, squirm, whine, snarl… and bite. I’ve seen many students frustrated to the point of tears.

Then a miracle happens.

An instructor will walk over to the pet and gently take over for the student. Suddenly, this challenging pet turns into a perfect angel. The students’ jaw drops. A moment in stunned silence passes before the student exclaims, “How did you do that?!” The answer is simple:

Energy. Read the rest of this entry »

The Art of Giving Great Service – The Zingerman Way

bookAbout 6 years ago I read a great book while sailing on my dad’s boat. It was Zingerman’s Guide to Good Leading, Part 1: Building a Great Business.  At one point, my dad picked up the book. He read a few paragraphs I had highlighted when I went below. When I returned a few minutes later, he said, “Good book. They know what they are talking about.” Wow. Coming from my dad, that meant a lot.

Zingerman’s is an institution in Ann Arbor, Michigan. Hailed by Inc. Magazine as “The coolest small company in America,” the original business was founded in 1982 with Zingerman’s Delicatessen. Since then, Zingerman’s has expanded to 11 food-related business, 724 staff members, and sales of over $62 million.

Service is a cornerstone of Zingerman’s success. Zingerman’s has earned its reputation for great service by intentionally creating a culture that nurtures amazing service. They teach every one of their team members system “recipes” which are at the heart of their extraordinary service. Read the rest of this entry »

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From the atmosphere and lay out of your salon, marketing to attract and keep clients, to how many dogs you are going to do that day, Melissa and Joe will help you map out a plan for Success!

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