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How to Use Anatomy to Groom the English Setter

Quote In A Circle Excellent grooming starts always starts with a firm understating of canine anatomy. It is the FOUNDATION of all grooming.

Basic pattern lines are set based on the muscle and bone structure. Depending on how physically active a dog is, the muscle structure may be very prominent. It could be lurking under a layer of fat. It may also be poorly developed due to age or lack of physical activity. Nonetheless, those muscles are there. They will help you set symmetrical and correct pattern lines.

The bones are there, too. Whether the dog is anatomically correct when compared to the breed standard is something else altogether. Understanding what a physically sound dog is will help you immensely. When you know the difference between good and bad structure, you’ll be able to hide many faults.

When we combine all the layers of the dog – the bones, muscles, the skin, and the fur – we will be able to mold and shape the coat to highlight the dog’s best features and downplay the others. If the bone structure is a little less than perfect, you can use the hair to camouflage those defects.

Before you begin grooming any dog, get your hands on them! Close your eyes. Feel the structure under the coat. Sink your fingers deep in the fur. Pay close attention to the muscle groups highlighted in color in these diagrams. Read the rest of this entry »

I Want a “Puppy Cut”

“Give my dog a puppy cut.”

Ask 10 customers or groomers to describe this style and I bet you get 10 different answers. One one hand, it’s a great conversation starter! On the other, it’s a quick way to discover how easy it is to misunderstand one another.

The puppy cut is popular because it works well on a wide variety of pets. Almost any breed that grows longer coat can be done in this easy-to-care for style. Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.

The puppy cut started as a trim style for young Poodles in the dog show world. Once the puppy is a year old, it is put into the elaborate adult haircut for the conformation ring. Today, the term “puppy cut” is used very loosely. It can apply to a wide variety of different breeds. It’s highly adaptable to any size of dog or coat type.

Many owners love this style of trim – and with good reason. It’s cute, easy to care for, and easy for customers to remember by name. In this trim, the dog does not drag in dirt and debris from outdoors. Their ears don’t drag in the food or water dish. The need for brushing between grooming appointments is minimized. On smaller pets, bathing between grooming appointments is a breeze. What’s not to love? Read the rest of this entry »

Joe Zuccarello Joins the Melissa Verplank Team

Have you ever experienced growing pains with your business? Sometimes it seems like your company is doing great, but you still need more help. The more you work – the more you get behind. You need more talent. Better ideas. New ways to grow the business.

I’ve been there many times. In fact, I’ve disagreed with my brother-in-law, Ron on how to best grow a business. He’s always recommended hiring top talent. I’ve almost always opted to grow my own. Most of the time I’ve been able to cultivate talent to grow my companies from within our team. But this time I’m following Ron’s advice – I’m hiring top talent.

I am so excited to have Joe Zuccarello join our team.

Joe is no stranger to the pet industry, myself, or my team. I have had the privilege of working with Joe on several occasions. For a year, he worked with my team as a consultant in 2009. In 2016, Joe returned to work as a private consultant with my team.

Joe has spent time at The Paragon School of Pet Grooming. He’s been to Whiskers Resort and Pet Spa. He’s spoken to groups of pet professionals at the school. He’s been a Training Partner on Learn2GroomDogs.com. We’ve seen each other at trade shows and had the opportunity to share the lecture stage at industry events. We’ve always had the utmost respect for each other’s knowledge and talents. Read the rest of this entry »

How to Set a Tuck-Up

I love it when I get questions from our Learn2Groomdogs.com members. Not long ago, Mishelle H. asked if I could do a blog about tuck-ups. She said, “I’m never satisfied with mine. Skirted breeds or not, just can’t seem to master them.”

It would seem to be a simple question, but there’s no one answer. There are variables depending on many things, including:

the type of dog you are working on
the type of haircut
the type of coat
the technique you choose to use to establish the tuck-up area

What is the tuck-up area on a dog?

It’s the natural waistline.

The waistline is made up of the loin in the flank. It falls right behind the rib cage and before the rump. Depending on the dog’s build, some waistlines are well-established. Others are barely visible due to bone structure or being overweight.

Ideally, you want to see a bit of a waistline on most dogs. However, that waistline does not wrap all the way around the dog. It’s a pocket just below the loin in the flank area where the back leg joins the body. Depending on the dog’s conformation, this is a key balance point. Read the rest of this entry »

Why Vacations Are Beneficial To Everyone

Quote In A Circle When I am speaking at industry events, I like to ask, “How many of you took a vacation last year?” It’s shocking how often large portions of my audiences do not raise their hands.

We groomers are hard workers, and it’s easy to find reasons or excuses not to take time off. But down time is good for you. It’s good for your staff. Research proves its good for everyone’s mental and physical health. Plus, it boosts productivity in the long run.

My companies have always had generous vacation policies. I firmly believe personal time to rest and relax or to pursue other activities improves morale. It’s important to everyone’s well-being to spend quality time with loved ones, relax, or have new adventures.

I just returned from one of my favorite vacations. I’m fortunate. I have a father who has had a sailboat in the Caribbean Islands for over 30 years. Rarely a year passes that I don’t get to spend time with my dad, friends, and family on the boat. This year my close friend and industry leader, Judy Hudson, was able to join my husband Marc and I on the boat. Read the rest of this entry »

Dealing with Trouble Areas in Fur

Mats.

Tangles.

Knots.

Call them what you like. That woven mess of dirt and hair can often determine what kind of trim can be done on a pet. They are the best friend – and the worst enemy – of the professional pet groomer.

The key to dealing with these trouble areas is knowing how to identify them and deal with them effectively.

4 Types of Mats

Lack of Maintenance: These mats are the results of dirt, static, and moisture. The owner brushes between grooming appointments but these sessions are not as effective or as frequent as they should be. More frequent bathing and brushing to remove dense undercoat is needed in these cases. The mats produced from poor maintenance are generally smaller and can be removed with the proper knowledge, tools, and products.
Neglect: These tangles are tough. Typically, these mats are the result of longer-term neglect and are very tight and difficult to remove. The dog’s coat is often in extremely overall poor shape and is very dirty. They can be a hiding place for pests like fleas and ticks and may lead to skin damage or injury.
Friction: Friction mats are caused when two areas rub together. It could be from a collar, dog sweater, or from a body part (like behind the ears or under the front legs) – but is not limited to those areas. Depending on the activity level of the dog, friction mats could be found up and down the legs, on long ears, or the tail. These are the areas that come in contact with other areas like tall grasses or even the ground.
Compression: This type of tangle is generally found on the rear of the dog. It is caused from sitting or lying down. Dogs that shed heavily will have dead coat packed into the guard coat, and if not removed, will clump and mat as moisture and compression do their work. Just like people, dogs tend to be left or right-sided. The compression type density will be worse on one side more than the other.

Read the rest of this entry »

Tricks to Keep Your Appointment Book Full – Great Ideas to Stay Busy All Year Long

When your appointment book is totally full, how does that make you feel? For most of us, it’s a sense of security. It’s a source of pride. It’s a guarantee that you are satisfying your customers’ needs. You are doing a good job.

But how do you feel when that appointment book has empty slots? Maybe you are just starting out on your own and have an open book. Maybe you are new to the salon and need to build a fresh clientele. Or maybe you have been at your salon for a while, yet you’re just not getting traction with repeat customers.

Long-time pet stylists know this unspoken rule: a full appointment book offers job security.

So if your appointment book is lighter than what you would like, how are you going to fix it?

Here are a few ideas to help you boost your number of daily grooming appointments. Read the rest of this entry »

Melissa’s Top 10 Ways to Build a Strong Clientele

Are you thinking of opening a new shop where there isn’t a grooming salon or expanding into a new market area with your mobile unit? You are probably giddy with excitement over the prospect of all those new clients.

Watching that superstore getting ready for its grand opening? You are probably worried that you’ll lose clients.

Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.

These are real worries.

Your current and prospective clients have four options.

Use your service
Use a competitors service
Do it themselves
Not do it at all

Sometimes the biggest challenge you have with building a clientele is not your competitors – it’s your prospects.

So how do you win clients over? How do you encourage them to patronize YOUR place of business? Simple. Stand out in a positive way! Read the rest of this entry »

Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

If you are a long time pet professional, you’ve probably mastered today’s topic. If you are fresh to the industry, you are probably struggling with it.

How do you handle the dog that does not want to cooperate with the grooming procedure?

You’ve heard me say this about dogs before – but let’s do a quick review.

They are hard-wired to think like a dog.
They are a predatory pack animal.
They are silent communicators.
They read body language.
They respond to energy.

The most over used word in a dog’s vocabulary is “no.” It’s a common enough word, but it means nothing to them. Why? They hear it all the time. How often is that word spoken every day? Pet owners are constantly “crying wolf” around the dog.

Read the rest of this entry »

How to Read Classic Dog Body Language – Appropriate Composure for the Pet Professional

We work with pets because we are passionate about them. It’s simple: we love what we do. Yet it’s important to remember that every dog is an individual. Not only do they look different, they all have different physical and emotional characteristics. Different personalities.

Some dogs receive clear directions from their owners. They have rules and boundaries at home. This makes them very easy to work with in a professional setting. Other pets will not be well-mannered in a professional setting. The personality quirks we all experience working with pets will vary from dog to dog.

Many will be perfect angels
Others will be mildly annoying
Some will be potentially dangerous to work with for both the handler and the pet

Based on your level of pet interaction experience, you should be able to work through many of these personality quirks. Your commands to the pet need to be clear, concise, and consistent. Read the rest of this entry »

News » News

How to Use Anatomy to Groom the English Setter

I Want a “Puppy Cut”

Joe Zuccarello Joins the Melissa Verplank Team

How to Set a Tuck-Up

What is the tuck-up area on a dog?

Why Vacations Are Beneficial To Everyone

Dealing with Trouble Areas in Fur

4 Types of Mats

Tricks to Keep Your Appointment Book Full – Great Ideas to Stay Busy All Year Long

Melissa’s Top 10 Ways to Build a Strong Clientele

Your current and prospective clients have four options.

Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

How do you handle the dog that does not want to cooperate with the grooming procedure?

You’ve heard me say this about dogs before – but let’s do a quick review.

How to Read Classic Dog Body Language – Appropriate Composure for the Pet Professional

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