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JZ10: Mastering the “No, But…” Conversation

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello teaches you how to get past the uncomfortable situation of saying “no” by transforming it into a “no, but” conversation. When a request can’t be met, saying “no, but” can go a half step extra which makes for happier clients and employees.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Release: Setting a Show Style Trim on an English Cocker

Have you ever wondered how those Setters and Cockers in conformation show rings look so beautiful? They look natural yet sculpted at the same time. How the heck do they do that?

In this video lesson, award winning pet stylist Elizabeth Gibbs shows you how to achieve the look. Her model for this lesson is AKC finished champion. Even if you are just doing your pet Elizabeth has one special technique that will make your dog stand out. She explains her techniques in this video demonstration. Her end result looks soft, gorgeous, and very natural, just like the dog had GROWN that way.

In this video you will learn:

  • The importance of carding for a natural look
  • How to style an English Cocker’s feet for the proper look
  • How to tame an unmanageable area of coat when carding does not do it
  • How to pull the underline together for balance
  • How to style the head for the classic, soft English Cocker look

Start Learning with Elizabeth

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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New Spotlight Sessions: Trimming Rear Legs, Rounding the Front Foot, and Minimizing Clipper Tracking

How to Trim the Rear Legs While Creating Parallel Lines

Suesan Watson gives you tips on trimming the rear legs while keeping the dog’s form looking even. She shows you how to trim the parallel lines correctly to bring out their natural look. 

This Spotlight Session is from the full video: Easy Shih Tzu / Bichon “Designer” Pet Trim

Watch the Spotlight Session

How to Round the Front Foot of a Fuller Leg Styled Drop Coated Dog

Judy Hudson shows you how to correctly trim the feet and legs on a drop coated dog with a fuller leg style. She shares advice about using the right tools for each part of the trim and the best place to start.

This Spotlight Session is from the full video: Creating an Easy Pet Trim Using a Reverse Blade on a Drop-Coated Mixed Breed

Watch the Spotlight Session

Ways to Minimize Clipper Tracking in a Coat

Jennifer Hecker shows you how to minimize clipper tracks and effectively blend the parts of the groom together. She also shares her tricks for reaching all parts of the dog, and some finishing touches with the slicker brush.

This Spotlight Session is from the full video: How To Do an Easy Maintenance Trim on a Pet Cavalier Spaniel

Watch the Spotlight Session

New Release: Active Drying Techniques Double Feature

Be honest with yourself. Do your dogs come out looking soft? Fluffy? Clean? Like a cloud? No? The problem is likely how you’re bathing and drying. Join experts Khris Berry and Brittney Valle as they show you how to get spectacular results in the latest Learn2GroomDogs Double Feature!

These lessons are about combining multiple forms of active drying with your everyday grooms. The benefits are many: your dogs will look better, your grooms will last longer, you will be able to finish the groom faster, and, when done correctly, are safe and gentle on the pet.

In this video you will learn:

  • How to increase your speed of drying
  • How to dry from the skin out
  • Three ways to vary the speed of a high-velocity dryer
  • Ways to work safely with the pet while drying them
  • Secrets to the perfect fluff dry

Start Learning with Khris and Brittney

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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Three Features for Summer Fun!

Celebrate summer with these time-tested favorite summer Groominars™. Lindsey Dicken shows the Retro Miami Trim – also known as the “Bikini” – while Suesan Watson shows a no-nonsense #5 All Trim that will keep any breed cool and protected. And for an extra bit of summer sizzle, check out Angela Kumpe’s trio of Creative tips for shimmer gel, hair crayons and eyelashes. Get stylin’ for summer!


New Spotlight Sessions: Dematting Techniques, Trimming the Tail, and Perfect Pet Faces

Helpful Tools, Products & Techniques for Dematting

Jennifer Hecker demonstrates helpful tools, products and techniques for dematting and which brushes and creams work best for a particular dog.  She also explains how to keep the dog optimally dry.

This Spotlight Session is from the full video: Safe and Gentle Dematting Techniques on a Miniature Schnauzer

Watch the Spotlight Session

Trimming the Tail on a Pet Welsh Terrier

Colin Taylor shows us how to trim the tail of a pet Welsh Terrier, and how to do so in a style that keeps its substance and brings out the dog’s features.

This Spotlight Session is from the full video: Grooming the Welsh Terrier.

Watch the Spotlight Session

Most Important Part Of The Groom - The Face

Judy Hudson shows us the essential part of the groom is the face because that’s what clients will notice if it isn’t done right.  She gives some great techniques and tricks for making every part of the dog’s face shine.

This Spotlight Session is from the full video: How to Groom a St. Bernard Doodle in 90 Minutes

Watch the Spotlight Session

JZ10: Customer Experience Factor (CX) Episode Four – Your Front Line is Your Bottom Line

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello explains how to make, keep, and coach effective employees that positively represent your business. He also discusses how to avoid the pitfalls of poor worker placement and why the experience customers have with your staff is crucial in determining whether they keep coming back.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Release: Why It’s Important to YOUR Future to Understand Basic Investment Terms

Do you want to know how to make money without lifting a brush or clipper? Don’t get us wrong. We LOVE grooming as much as you do. However, if you’re going to work your duff off – let’s get some of those hard earn bucks working FOR YOU without you having to lift a finger!

Sensible investments can turn your hard-earned cash into more cash!  In this lesson, Jennifer Cobb and Melissa Verplank demystify basic investment terms. Investment is a long game, so it’s critical to understand basic investment terms. Join Jennifer for some insightful tips on making your money work for you.

In this video you will learn:

  • Why so many people struggle with saving money
  • Why it’s important not to rely on Social Security as your retirement plan
  • How compounding interest can positively or negatively impact your future
  • Investing your money can be much like baseball
  • The housing and investment markets have many similarities

Start Learning with Jennifer

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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New Spotlight Sessions: Clean Poodle Faces, Quicker Grooming, and Using a Guard Comb

How to Get the Face of a Standard Poodle Clean and Smooth

Suesan Watson explains that when doing clipper work on a face, dogs who are groomed more often are more tolerant of clipping. Most pet dogs will be more sensitive, and you need to employ different techniques to get clean, smooth skin.

This Spotlight Session is from the full video: Back to Basics with a Standard Poodle in an All Trim

Watch the Spotlight Session

How To Move Quickly Through Your Grooming

Megan VandenBerg shows you how to use simple techniques to block in your groom and take out guesswork further on.

This Spotlight Session is from the full video: Speed & Efficiency with a Kerry Blue in a Pet Personality Trim

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Using a Large Guard Comb to Quickly Establish Length

Misty Fowler demonstrates how she uses a large guard comb to quickly establish “zones” of length, including around the rosettes and the neck.

This Spotlight Session is from the full video: Modified Pet Poodle Continental Trim Using a Guard Comb

Watch the Spotlight Session

JZ10: Customer Experience Factor (CX) Episode Three – Follow-Through After Appointments

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello discusses what you can do to keep new and regular customers engaged and informed between visits so they keep coming back. A great customer experience is one that continues while they are away from your facility.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!