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Everything Is in the Timing

truck

I’m so fortunate to live in a place I consider paradise. It’s a combination of woods, fields, orchards, and swamp. Here in West Michigan, we enjoy four seasons. (Okay, winter can drag on a bit too long some years) We’ve been on this large acreage for years.

In my down time, I love to take my dogs for runs, cut new trails, power walk, cross-country ski, snow shoe and horseback ride. I’ve been all over this property in the past 12 years. I know every inch — or so I thought…

A few weeks ago, I was out walking our property. It was one of those rare, gorgeous days in March. The sun was out and the temperatures were extremely mild. Nothing was green yet, but you knew it was coming.

I was Nordic power walking for exercise. I was approaching my one-hour mark but I was not ready to quit. I just crossed a stream and came to a fork in the trail. I was standing at my husband’s deer blind. Normally I hang a left and follow the trail through a field and ultimately back into the orchards towards the house.

But today was so pretty, I thought I’d test out a new path. My husband keeps a large swath brush-hogged for hunting next to one of the horse pastures. It looked like a perfect good-sized loop to explore.

I knew at the end of this open area, over in the corner, there is an old junk area. Almost every old farm has one of these on their land somewhere. We’re no exception.

As I approached the junk area, I looked through the underbrush. I thought to myself, “boy, there’s some big stuff back there — things I’ve never seen.” I needed to investigate. As I ducked under branches and wove my way back into the junkyard, I was surprised at how large the area actually was. There was A LOT of stuff back there!

The years have been slowly swallowing this area with underbrush. For most of the year, this area is so thick you couldn’t begin to see beyond 8 feet. However, on this day, the green foliage was not out yet. I had a clear view once I got back in there.

Wow. Here was this old Chevy truck. I’d never seen it before! How does something this large stay hidden from view? I have no idea what year this truck is. However, I swore I learned how to drive a stick-shift on an old farm truck just like this when I was in high school out west! I wonder what kind of stories this old truck could tell.

chevy

I’d been by this area 100s of times. This was the first time I’d ever noticed a virtual graveyard of large farm equipment and vehicles buried back behind the junk area. They’ve always been there — I just never noticed them before. The timing was just right today.

As I departed the area, in awe of what I just found, I thought; our careers are like that too. Information is presented to us all the time. But what do we picked up on? What do we notice? What do we put into use? It’s all in the timing.
Careers change. Life changes. Information that is available to you all the time will only register in your mind when the timing is right. Can you use this information to improve your life or your career? Will it enhance your job somehow?

When I first started attending grooming seminars and reading books, I was like a dry sponge. I soaked up so much information so fast. It was fun. It was exciting. But then it kind of leveled off. I wasn’t gathering nearly the amount of information I was early in my career.

As I gathered experience, I become more selective about what I retained. When I was first learning to groom, there are priorities I needed to focus on first. How to do you get a pet clean? How do you blow out the coat perfectly? How do you remove mats and shedding coat? How do you get a smooth clipper cut? I wasn’t ready to learn about breed profile trimming. I wasn’t ready to learn about balance and symmetry. I wasn’t ready to learn about the finer details of grooming. Running a business. Managing staff. Mastering marketing. But as I understood each new skill, I was ready to learn more. I was climbing that imaginary staircase, one step at a time.

I’ve been developing my career for over 35 years. Just like with finding that old truck, it was all in the timing. As my career has unfolded, I learn new things all the time. Most of the time, it’s nothing new or revolutionary. But it is to me. It’s fresh and new — to me. The timing was just right for me to apply this new tidbit of information.

Your career and personal development will be like that too. Never stop learning. Always be ready to gather new knowledge when the timing is right. You never know what you might discover.

Play to the Senses

eye-blog

Sight is probably the most developed sense in humans. Next is hearing, followed by smell. When you’re client walks through the door of your business, what do they see, hear and smell?

What type of image you present to your customers? Do you project a professional image? Do you project an air of authority as the expert? Your clients and perspective clients gain confidence in your ability by the clues should give them through sight, sound and smell. Will you handle their dog with compassion? Will the pet be safe in your care? Will you be able to provide a quality haircut that they love? People will automatically question your ability to perform at a professional level if what they see, hear and smell are not up to their standards.

A busy pet care facility can be extremely hectic. Sometimes we get so lost in our daily tasks, we lose track of what our clients see, hear and smell as they walk through our doors. If you’re immersed in the chaos, your senses can become dulled. It’s time to pull back and take a good look at what makes a first impression to your customers.

In Judy Hudson’s Learn2GroomDogs.com video called “What I Know for Sure,” she shares a great story told by a very wise grandmother. She said. “It doesn’t cost a lot of money to be clean. It doesn’t cost a lot of money to be neat and tidy. It does take a little elbow grease.”

Take a good hard look at yourself. Take a good hard look at your support staff. Take a good hard look at your salon. What could be done to present a more professional image to your customers? If customers can’t trust you — they’re won’t be coming back to you.

Start with yourself first. Are you freshly showered? Is your deodorant working well? Is your hair neat and tidy? Is it clean? Is it styled? If it’s long, is it neatly tied back? What about your clothing? Are you neatly groomed yourself in hair repellent clothing? Is it wrinkle free? What about that sandwich at lunch? Is it still stuck between your teeth? If you’re not neatly groomed, what kind of message does that send to your customer? Ask same types of questions of your staff. What kind of image do they present?

What condition is your lobby in? Is it old and tired or bright and fresh? If you have retail, do you keep the stock freshly turned? How organized is your registration area? What about the front entrance of the shop? Is there fur and dust bunnies collecting not only on the floor – but on the pictures on the wall too? It’s amazing what fresh coat of paint can do combined with regular dusting and mopping. If you are mobile, when was the last time you washed the outside of your van?

What do your clients hear when they walk through the door or if the phone is set down without putting them officially on hold? Are you fighting to communicate with the customer over the sound of a vacuum or high velocity dryer? Or are yapping dogs making it so distracting you can barely converse with your client? Worse yet — is somebody in the back room screaming at a dog? Some of these sounds can be controlled — some are just the nature of the business. However, you do have options to minimize the offensive noises through organization and salon policies.

When your customers walk through the door, what do they smell? Wet dog? Urine? Feces? Cigarette smoke? Anything offensive? Bottom line, if a salon doesn’t smell pleasant — it’s dirty. Working with animals is great. But what a lot of people don’t realize when they get into the business, you need to spend a great deal of time cleaning up after our furry friends. I don’t care what kind of animal is — animals create a mess! Daily, weekly, monthly, quarterly, biannually, and annual cleaning duties all need to be addressed on a regular basis. Not only do you need to deal with all of those, but you’ll also need ongoing cleanup as your day progresses.

That’s just the nature of the beast. A little bit of awareness and a lot of elbow grease will keep your salon looking — and smelling – professional.
You can gain a great deal of trust by paying attention to first impressions. These first impressions are going to be highly influenced by; sight, sound and smell. Clients and prospective customers look clues about a service. If they don’t sense you have what it takes to provide a quality service and build their trust, they look to other grooming services that do have them. So provide clues that will keep customers returning.

Independent Contractor or Employee – Who Do You Hire?

independent-4-4

I’m just like most of you. My first business was a mobile van. I was extremely successful. Within less than a year I needed a second van. I needed someone to run that unit. I didn’t want it complicated. I just needed help. I figured the easiest route to go was to find the person that could groom and send them out in a second rig. I didn’t need to file all that mumbo-jumbo with the government. Heck, this person was going to run solo — it was the perfect situation for an independent contractor. After all, everybody else was doing it!

Fast forward three years. I now had four rigs. I had hired an accountant. My accountant suggested I hire a CPA to do my taxes. Throughout the years I knew in my heart I was running close to the wire with my independent contractors. My father had been harping on me. My accountant was concerned. My new CPA really set me straight using a very effective tactic — fear.

If you work with independent contractors within your grooming organization, do you really know the current tax laws? The IRS is very strict with its rulings concerning employees vs. independent contractors. Being naïve is no excuse. If you are ever caught, it will be the IRS that makes the ruling on whether you actually have an employee or an independent contractor.

There are a number of different ways to get caught. It might be an audit of your business or one of your workers files an unemployment claim, a disgruntled worker simply turns you in are a few of the common ways but there are many more.

I know — I know. You can’t afford to hire employees. All those taxes you have to take out of the employee’s paycheck and all the taxes that you need to pay into the government both state and federal plus Social Security and Medicare for each employee. Whew – it’s a paperwork and budget nightmare.

But trust me, if you have your workers misclassified, you can’t afford not to have them as employees if that’s what they truly are. The IRS has no qualms about coming in, slapping you with heavy fines and penalties equal to the amount of all the back taxes owed plus all the interest on those back taxes. Plus, the IRS may turn you in to your state government as well. In one single sweep, your business and your livelihood can be destroyed.

Shortly after I switched from independent contractors to employees I started hearing real life horror stories from within our own industry. One of my personal idols virtually lost everything due to incorrectly filing with the IRS. They lost their business, their home, their personal relationship — everything. They confirmed the fear that placed into me by my CPA years before. The IRS will – and can – destroy your life if you do not play by their rules. The stories that were shared much later only reaffirmed I had made the right decision years before.

So here’s the scoop. The laws are complex, subjective, and inconsistently applied, but knowing the rules can keep you and your workers safe. So here they are, in a nutshell: Under United States common law, a worker is an employee if the person for whom he or she works has the right to direct and control the way he or she works, both as to the final result and as to the details of when, where, how, and in which sequence the work is to be done. It is the IRS’ view that the employer need not actually exercise control. It is sufficient that it has the right to do so.

Here’s a list of 20 questions the IRS uses to determine if a worker is an independent contractor or an employee. A ‘yes’ answer to any of the questions except #16 may indicate your worker is truly an employee. Take a look. Be honest with yourself — you can’t afford not to. (and yes did raise my grooming prices!)

IRS 20 Questions: Independent Contractor OR Employee

Is the worker required to comply with instructions about when, where and how the work is done?
Is the worker provided training that would enable him/her to perform a job in a particular method or manner?
Are the services provided by the worker an integral part of the business’ operations?
Must the services be rendered personally?
Does the business hire, supervise, or pay assistants to help the worker on the job?
Is there a continuing relationship between the worker and the person for whom the services are performed?
Does the recipient of the services set the work schedule?
Is the worker required to devote his/her full time to the person he/she performs services for?
Is the work performed at the place of business of the company or at specific places set by the company?
Does the recipient of the services direct the sequence in which the work must be done?
Are regular oral or written reports required to be submitted by the worker?
Is the method of payment hourly, weekly, monthly (as opposed to commission or by the job?)
Are business and/or traveling expenses reimbursed?
Does the company furnish tools and materials used by the worker?
Has the worker failed to invest in equipment or facilities used to provide the services?
Does the arrangement put the person in a position or realizing either a profit or loss on the work?
Does the worker perform services exclusively for the company rather than working for a number of companies at the same time?
Does the worker in fact make his/her services regularly available to the general public?
Is the worker subject to dismissal for reasons other than non-performance of the contract specifications?
Can the worker terminate his/her relationship without incurring a liability for failure to complete the job?

Speed & Efficiency: Clocks are Your Score Keepers

My husband Marc and I just did a private salon lesson on one of our recent road trips. We asked the salon owner what she wanted us to focus on during our time there so we could be better prepared. The request was simple. Speed.

Most of her staff struggled to get even the simplest trims done in under an hour. Bath. Blow dry. Haircut. Even a basic #7F all trim on a smaller drop coated breed was daunting to some of them.

We walked in and saw a well-organized salon. It was bright. It was clean. The layout allowed for efficiency. The equipment was all top-notch. Hmmm, we wondered. Why was turning a small to mid-sized dog such a challenge for them?

Then it hit us. There were hardly any clocks visible. We only spotted one clock in the main room. A smaller digital wall clock set on military time. The owner of the salon was career military gal who is now retired. I understand why she opted for that style of time keeper. (And thank you Lori for your service to your country!) I’m just not so sure that style of time keeping is the right for a staff of non-military groomers. Plus, when I was across the room, I could barely read it clearly. The clock was just too small!

If you want to be a successful groomer that can pay their bills while bringing customers back again and again – you need to embrace time. Watch the time. Track the time. Race against the time. Everything we do with professional pet grooming involves time. You need to be highly aware of every hour, minute and second. Ideally, a professional groomer should be able to turn a small to medium size simple trim in an hour or less. That includes the bath, the dry, and the trim.

The first thing we suggested to this team was; GET CLOCKS! Nothing fancy, they just needed to be large enough to be easily seen across the room. The simpler, the better. Every room in the salon needed one hung on the wall. By having a clock in every room, it makes it easy for the groomers to track their own time with just a quick glance. But clocks aren’t enough. Every person working on the pets needs to have a watch on too.

For those individuals that are really looking to increase their speed, having a timer at their stations can be really beneficial. Before you can start timing yourself, it’s helpful to know what your starting point is.

Break the groom down into sections. Bathing. Drying. Clipping the body. Trimming the feet. Rounding the feet. Scissoring the legs. Styling the head. If you don’t know how long it takes you to do each one of these items, you’ll never be able to improve upon your ‘best time.’

And it’s far easier to break it down into segments than to look at the dog as a whole. After all, who doesn’t want the opportunity to win at even one or two smaller segments than to get frustrated when they don’t hit the time goal with the overall trim?

Once you know how long it takes you to do each segment — now you can set goals and objectives to beat your ‘best time.’ Push yourself. Make a game out of it. The clock will be your score-keeper. Each time you gain even a few seconds, you’ve won a mini victory! But you’ll never be able to do that unless you can easily watch the clock. Even with all the clock watching, always remember, speed and efficiency can never come at the sacrifice of quality or safety.

Marketing Your Salon in a Fun & Colorful Manner

A well-made, brightly colored bow or bandanna is one of your best marketing tools. The eye is naturally attracted to bright colors. No matter how beautiful the grooming, a pet will attract attention faster if it is sporting a bright color.

Applying bows or bandannas as a finishing touch on a fabulous groom is a sure way to generate interest. Interest, that is, in you, the person who got that animal looking so fine in the first place.

The number one sales tool for any business is referrals from word of mouth advertising!

flower bows I learned this when I was very young, with our family’s first dog. When we traveled, we’d send our Golden Retriever to a local kennel. Upon picking her up, she’d always be freshly bathed and wearing a simple piece of felt fabric attached to her collar in the form of a bow. The color would change with the seasons, but this simple bow was there every time.

In our small community, everyone walked their dogs. As we stopped and chatted, people always noticed the felt bow. That was the opening we needed to share the name of the kennel and how wonderful their services were. If that basic little bow was not there, the kennel name would never have been mentioned and a marketing opportunity missed.

I carried this lesson over into my grooming business. No dog ever stepped out of my salon or mobile van without a bright finishing touch. (Unless a client requested “No Bows.” But that didn’t happen very often.) The bows were always subtle and very tastefully made.

Successful people know paying attention to minor details is critical. Bows and finishing touches are part of the entire service package.

colorful bows add a great finishing touch Making attractive bows does require some finesse. It takes a bit of time to learn. But once you figure out a method that works well for you, you will be limited only by your own creative spirit and time.

Many professional groomers and stylists use down time to create bows. They use this time the same way that many people use knitting or crocheting to relax. However, if basic bow tying just isn’t for you, there are many companies that specialize in wonderful, ready-to-use bows. I encourage you to use them!

There are thousands of ways to market yourself as a professional pet groomer. The number one rule of any marketing campaign is to capture potential clients’ attention in a fun and tasteful way.

Choosing to accessorize a freshly groomed dog with a bow or bandana is a highly successful marketing opportunity. Adding a spark of color to a pet can be the perfect way to get owners talking about your pet service business.

Groomers are ‘Occupational Athletes’

Occupational athletes. That’s what my chiropractor is calling our profession of pet grooming. All those years of bending, lifting, hoisting, twisting, and reaching certainly takes a toll on the body!

And let’s not even talk about the repetitive motion stuff! Or where our hearing levels are at – what did you say? Have you ever thought about what our lungs look like? Yuck!

Yes! We definitely fit the bill of ‘occupational athletes’. We know many of our Learn2GroomDogs.com Training Partners have been afflicted with injuries or conditions that have really made their careers painful. And that includes me.

I was recently in such terrible pain that I could not move my arm. It came on suddenly, but was – and still is – the result of years of repetitive motion and strain. I am currently in therapy for this. It has made it difficult to do anything at all let alone grooming. I was even unable to use the computer for quite some time

Pain killers, ice packs, splints and physical therapy for me!

It took many years to happen. When it did, I was unable to work. Most groomers are independent business owners who cannot be sidelined for a long time. If I still depended on using a scissors and clipper every day, along with the other physical requirements that grooming demands, I would be out of work. It has only been very recent that I am able to really feel comfortable during my daily routine.

Sometimes you are quickly inflicted, like with a bite or scratch – other times it takes years of abuse before you feel the effects. The conditions come on slowly as a minor ache or pain. Before you know it, you are totally sidelined from your career. New groomers entering the field will have the same conditions and ailments that many industry veterans are struggling with right now.

One of the most important things is taking care of your body now. You might not have time to go to a gym and work out, but you can do shoulder rolls between grooms. And when you consider that grooming is a real contact sport, it wouldn’t hurt to stretch yourself, just like an athlete. Wrist rolls are easy to do and so is self-massage of wrist, arms, elbows and shoulders. Self-massage the base of your skull can increase blood flow to the brain and is very relaxing, too.

Or maybe you treat yourself to a real massage every now and then. It works wonders! If you have had a great week, treat your team to some chair massages right in the salon. Maybe you can find a local masseuse who has some dogs that need grooming.

And you must really ask yourself, “Am I in good shape right now?” Many people need to lose weight, eat right and maintain a healthy lifestyle. This will help us for years AFTER we retire from the business. Pain and healing become harder to deal with when we get older. Prevention can go a long way in extending your career as a groomer and your entire lifetime, too.

I have included a link to one of our Sneak Peeks. Misty Fowler gives some great advice on staying well in the salon. She is a seasoned pro – but a few years back her career almost can to a screeching halt. By being pro-active with her health and wellness plan, Misty still grooms full time today. The video is one of our health and wellness lessons from the Learn2GroomDogs.com video library.

The Most Viewed Videos of 2012

The winner of the Most Viewed Video of 2012, Lindsey Dicken, was presented her award at the Atlanta Pat Fair.

From the Archive: Our Top Ten Most Viewed Videos of 2012
The numbers have been crunched! We are thrilled to announce the Most Viewed Videos for 2012!

These videos have helped thousands of groomers to learn more about their craft. Some of our members review breed specific videos before the client’s dog arrives. While others use them to help train for competition.

But whatever the reason, here are the Top Ten Most Viewed
Videos of 2012.

Most Viewed Video – Rank #1
Grooming the Bichon in a Show Style Trim
with Lindsey Dicken

Most Viewed Video – Rank #2
Dematting Tips for Any Breed
with Karen Tucker

Most Viewed Video – Rank #3
Adorable Pet Trim on a Shih Tzu in 45 Minutes
with Suesan Watson

Most Viewed Video – Rank #4
How to Groom a Daisy Dog in Less than 45 Minutes
with Suesan Watson

Most Viewed Video – Rank #5
Trimming a Round Head Style on a Drop Coated Dog
with Melissa Verplank

Most Viewed Video – Rank #6
Grooming a Pet West Highland White Terrier
with Courtney Ramstack

Most Viewed Video – Rank #7
Trimming a Light Coated Yorkie in a Hand Scissored Trim
with Irina Pinkusevich

Most Viewed Video – Rank #8
How to Groom a Monster Sized Dog in 76 Minutes
with Lisa Leady

Most Viewed Video – Rank #9
Grooming a Bichon in a Modified Show Trim
with Lisa Leady

Most Viewed Video – Rank #10
Greatest Hits #1: Trimming Round Heads
with Suesan Watson, Misty Fowler, Marc LaFleur, Melissa Verplank

Visit our Sneak Peek Video page for links to these and other grooming lessons in our video library!

Your most valuable asset is YOU

Look in the mirror and say “I am my most valuable asset.” Tell yourself this every day! You are the most important thing about your life and your business. Despite the fact that you may think it is your car, or your favorite thinners, or even your bank account, it is YOU that is the most important part of the success equation. Without you driving the car, or using the thinners or using the money, those things are worthless.

And the part that makes you unique is your mind. Your ability to think and reason before taking action is a precious gift. And throughout life, we need to improve our thinking. The ability to improve our quality of thinking makes it easier to solve problems. Our ability to think positively lets us see opportunity around us. Negative thinking shuts doors to success.

I recently saw a report on ABC News about how our new dependency on using search engines even GPS makes us dumber? WOW! In the ‘good old days’ you used a map and directions you wrote down to get from Point A to Point B. You may have stopped when you were lost to ask for directions. Then you had to remember those directions. But now you just program a device that tells you to turn left or right. You actually lose problem solving skills as a result.

Just think of how many people struggle to figure out math problems when they don’t have a calculator.

People used to memorize phones numbers, addresses, and birthdays. Now they are stored away as reminders in our cell phones. Sure it makes things easier, but it turns our mind to mush in the process. I have read that the brain has an unlimited ability to memorize facts. So why turn that ability off?

You need to invest regularly in self-improvement and professional development. You can open your mind to knowledge by attending a seminar at a tradeshow. Or you can exchange information in online forums and places like Facebook. You can open up a copy of the AKC Complete Dog Book and memorize facts about your favorite breed. You have to exercise your brain the same as any other part of your body.

Dedicate yourself to lifelong learning. Why stop now? I continue to learn from the top professionals around me. There are always new products and new standards to talk about. Many groomers are inventing their own products. And almost all of them are happy to share their knowledge with you.

With positive thinking and lifelong learning, you can continue to find new ways to be a value to your customers. You can jump years ahead of your competition by developing new skills that are in demand. By valuing yourself as your biggest asset, you can catapult your career and life to higher levels.

To Earn More, Learn More

How to groom a dog has never been easier with Learn2GroomDogs.com To stay on top of the grooming game, professionals need to keep learning. That’s been my motto for years. It’s always worked for me. Educational opportunities were limited 20-30 years ago. Fortunately, opportunities abound today for motivated groomers.

Books: More and more grooming titles are available every day. They are being written by a wide range of authors. There are grooming guides available as well and business operation manuals.

Many include stunning images to help the reader comprehend the subject matter. Some are even available via a tablet or Kindle.

Schools: What is the primary function of a school? To give their students a head start in their careers. Most schools can take months or even years off the learning process. Professional grooming schools are cropping up everywhere.

One of the best ways to learn grooming is with hands-on training. Some training centers even offer home-study options too. Either way, schools offer a structured learning environment. Programs range widely in cost, quality, course length and grooming styles.

Videos: With methods in place to honor and identify top groomers, we are seeing many of these respected stylists share their knowledge through training videos. Top professionals are creating video lessons aimed at the beginners to advanced stylists. Many lessons are on DVDs, on-line through websites or in streaming video libraries.

Internet Searches: The internet has become an indispensable tool for the groomer looking to get ahead in their career. Never seen a Portuguese Podengo? Most professional groomers haven’t – including me! A quick search via an Internet search engine will lead you down a path of enlightenment.

How to Groom a Pet affenpinscher with Judy Hudson.

The Learn2GroomDogs.com Facebook page is a great resource for photos.

You can find breed clubs, breeders, breed history, breed standards and fabulous photos of even the most obscure breed of dog or cat. Even if you’ve never seen – or groomed a particular breed before, you can rapidly educate yourself. You’ll have the confidence – and knowledge – to talk with any owner about ‘their breed.’

Need a refresher on what a breed looks like? Jump onto the computer and do a search of Google Images. You’ll be amazed at what you can pull up. If you are looking for high quality pets, add a show title such as; ‘AKC Champion ‘ By doing this, you can filter through many of the images.

As with any internet search, you are going to find good with the bad. The more general knowledge you have about pets and grooming, the better you will be able to sort through the wealth (and garbage) typically found out on the internet.

Webinars: We are starting to see this form of learning pop up in our industry. Webinars have been around for years yet the grooming industry has been slow to embrace their power. Many technically savvy groomers are starting to share their knowledge in webinars. Some webinars are free; others charge a nominal fee to participate.

Facebook, Blogs & Online Forums: With the use of social media outlets, anyone can chat with anyone from anywhere; across the nation or around the globe. No one is worried anymore about ‘the competition.’ If you have a question, post it. If you have a fun story to share, post it.

If you need to vent (professionally please!), post it. Never before has it ever been so easy, and economical to share ideas, grooming tips and knowledge. No one should feel isolated or alone anymore. The outlets to reach out to fellow professionals are simply remarkable via the World Wide Web.

Seminars: You’ll find seminars every grooming trade show around the country. You will also find privately held seminars too. You’ll find these private seminars hosted by; distributors, product manufactures, grooming schools, grooming salons or even the professional themselves. These seminars area a great place to get your questions answered about any aspect of the grooming
profession.

Private Coaching & Clinics: Need a tutor? Need a coach? One of the best ways to perfect a skill or a trim style is with personal, hands-on assistance. Many of the top stylists are available to help you privately or in a smaller group setting. Many are well rounded in many aspects of the grooming industry. Others will specialize in trim styles, grooming techniques, sales and marketing or business operations. Many will travel great distances to set up coaching sessions.

Find a business professional you admire. Contact them and ask if they offer private lessons. Many do or they host small clinics where you can all share the cost of the session.

Trade Shows: Going to a grooming show is still one of the most refreshing ways to learn. Most trade shows have a wide variety of vendors there too so you can speak directly to the sales representative about a product or service they offer. Sit ringside at a grooming competition.

You’ll be blown away at the style and trim quality being found with high level pet stylist. Trade show promoters are always seeking out a wide variety of speakers and topics to present at their shows. Can’t get to a show? Some of the larger shows and grooming competitions are now available via streaming video on the internet.

I remember being in Croatia on a sailboat a few years back. I was able to watch the World Team Grooming Competition right from my laptop as the competition took place in Belgium. Very exciting!

Certification Programs: We are seeing more and more certification program become available whether it is for dog grooming, cat grooming, pet first aid or business management. At this point, most programs are voluntary but all are worth their weight in gold. Some of the programs can be completed in a day or a weekend. Others will take months, or even years of study and testing before successfully completing the full program. A few of the programs even have Apps set up for your technical device.

Education, skill enhancement and effective communication are the keys to a successful career. Never underestimate their importance. One of the greatest inspirations in any career is continued growth. Learning is the key to everlasting success. With learning trends today, it’s never been easier! Never stop learning.

When looking at learning opportunities, I always encourage you to research the quality of the material, the program or the lesson. You will only increase your knowledge if the information being shared or taught is from a true professional. A professional that has years of expertise and a resume to back it up!

The Westminster Dog Show is Just Around the Corner

I always get excited this time of year. The Westminster Kennel Club dog show is just around the corner! I have firmly planted myself in front of the TV for two nights for almost as long as I can remember.

And this year is no different. I plan to watch the show in its entirety. Why?

Because, the Westminster Kennel Club dog show is the “Super Bowl” of the dog world!

I even used to host a Westminster party. I loved inviting my entire grooming team over to be glued to the TV for two nights as the show aired. For days after the show, we would talk about the newest breeds that had been accepted by the AKC. The unique haircuts we saw. The latest style trends on established breeds.

The show was important for me. I was actively competing in the pet grooming contest arena. In the old days, we would record the show. I can’t tell you how many times I would review those tapes before I stepped into the contest arena. By watching some the most spectacular dogs in the country compete at this level, I was able to get a clear image etched in my mind before I stepped into the ring at a grooming competition. Visualization is a key to success.

Secondly I used the Westminster Dog Show as a way to help keep my grooming staff up-to-date with the latest styling trends. Once I opened The Paragon School of Pet Grooming, we continued to use the show as a key learning tool for students. The annual dog show was instrumental for students learning breed identification and trims styles. Today you can order a high quality DVD of the entire Westminster Dog Show – commercial free.