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Hiring for the Spring Rush

Now HiringDo you experience seasonal climate changes? If you are in the northern hemisphere, I bet you are already feeling the warm weather grooming rush. One week you are slow, then suddenly the sun comes out. The temperature begins to rise. Instantly, your phone starts to ring off the hook.

Let me ask you this.

  • Are you staffed to handle the load?
  • Are you going to be working 12 hour days, six days a week and still not get caught up?
  • Are you booked out solid for 4 weeks or more?
  • Are clients and potential customers getting frustrated or even angry because you can’t book them as quickly as they’d like?

If you answered “yes” to any of those questions, you’re not alone. When the spring rush hits, groomers are in short supply everywhere! Read the rest of this entry »


What are the Benefits of Certification Testing?

booksProfessional certification can be found in almost every industry in the United States. Professions such as auto repair, nursing, and technology – to name a few – all have voluntary or mandatory certification organizations.

The pet grooming certification testing is the process of publicly proving you know what you’re doing.

Period.

The certification process includes education and experience as well as written and practical testing. Successful completion of each phase demonstrates a level of mastery in the grooming profession.

Is the process of passing the certification testing easy? No. It’s challenging and time-consuming. It can be stressful and frustrating.

But why shouldn’t this be the case? If you want to demonstrate mastery of your craft, shouldn’t the process be rigorous? Shouldn’t it mean something? Shouldn’t it be a true reflection of the skill and artistry of your craft? Read the rest of this entry »


Do I Need More Clients?

dog in curlersHave you ever sat down and thought about what your clients are worth to you?

Go beyond each individual appointment.

Sure, the individual price for the grooming is important. If you are doing six pets a day at $50 a groom, it starts to add up. $300 in sales not including tips – that’s not bad! Bump it up to eight dogs or more a day and it gets even better. Or raise the price a little bit higher than $50 per groom. Both scenarios raise your bottom line.

But let me ask you this…

  • Can you consistently maintain 6 or 8 dogs a day?
  • Do you know what it costs you to get a new client?
  • Do you enjoy working with dogs that aren’t in the best condition?
  • Do you always know how much time to set aside for each new pet?

Bottom line – constantly working with new clients can be trying, time-consuming – and expensive.

There is a better way. Read the rest of this entry »


I Want a “Puppy Cut”

Don’t you love it when an owner walks into a salon and ask for this trim by name? They actually think this is a universal standard trim that all groomers and pet stylists should know how to do. When we start asking them questions, they get all huffy, thinking we don’t know how to do our jobs. Frustrating!! You and I know there isn’t a consistent right way to do a “puppy cut.” There are many – many variations!

The puppy cut is one of the most popular haircuts. It works well on a wide variety of pets. From Shih Tzus to Doodles. From Pomeranians to Bichons. Almost any breed that grows longer coat can be done in this easy-to-care for style.

Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.

The puppy cut started out as a trim style for Poodles. The puppy cut is a specific trim used on young Poodles in the dog show world. Once the puppy turns a year-old, they are put into the elaborate adult haircut for the conformation ring.

Today, the term “puppy cut” is used very loosely. It can apply to a wide variety of different breeds. It’s highly adaptable to any size of dog. Coats can be curly, wavy, or straight. Almost any purebred or mixed breed that grows hair looks appealing in a “puppy cut.” Read the rest of this entry »


It’s Shedding Season!

DG It’s shedding season in the northern hemisphere. All those heavy coated bath and brush dogs have begun the seasonal shedding process. It’s my favorite time of year!

Is it messy? Absolutely. Can it be a lot of work? You bet. But if you’re prepared, have the right tools, and know the tricks, it doesn’t take that long. And it’s not that hard. I don’t know about you, but for me, this is the most gratifying grooming work. There is nothing more rewarding. I love the feel. I love the smell. I love to watch the dogs move as their coat floats and glistens in the sun.

I love big furry dogs. My husband and I live with three Maremma Sheepdogs. We live on a farm in Michigan and experience all four seasons. Seasonal shedding is something we battle every year. As owners of a grooming school, we are fortunate to have our dogs groomed on a regular basis. Read the rest of this entry »


The 2017 Westminster Kennel Club Dog Show is Almost Here!

Westminster2017-1This time of year I always get excited. The 141st Annual Westminster Kennel Club Dog Show is just around the corner! For almost as long as I can remember, I have firmly planted myself in front of the TV for two nights. I would watch the show in its entirety. Why?

Because, the Westminster Kennel Club Dog Show is the “Superbowl” of the dog world. It is the best way to stay up to date with the latest trends and styles. I would throw a Westminster party. I loved inviting my entire grooming team over to be glued to the TV for two nights as the show aired. For days after the show, we would talk about the newest breeds that had been accepted by the AKC. The unique haircuts we saw. The latest style trends on established breeds.

The show was important for me. I was actively competing in the pet grooming contest arena. In the old days, we would record the show on VCR tapes. I can’t tell you how many times I would review those tapes before I stepped into the contest arena. Today, you can stream videos to any device or save it on DVR systems. By watching some the most spectacular dogs in the country compete at this level, I was able to get a clear image etched in my mind before I stepped into the ring at a grooming competition. Visualization is a key to success.

Secondly, I used the Westminster Dog Show as a way to help keep my grooming staff up-to-date with the latest styling trends.  Once I opened The Paragon School of Pet Grooming, we continued to use the show as a key learning tool for students. The annual dog show was instrumental for students learning breed identification and trim styles.

Tune in this year and enjoy the 2017 show. The Westminster Dog Show airs Monday, February 13 LIVE ON Nat Geo WILD from 8-11 p.m. and Tuesday, February 14 is LIVE ON Nat Geo WILD from 8-11 p.m. For streaming videos of each individual breed class, click here.

Happy Trimming!

~Melissa

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P.S.  Do you watch? Jump on the Learn2GroomDogs.com Facebook page and tell me your thoughts about how to use this show or other resources to inspire yourself and your team.


Top Five Reasons I Don’t Allow Blue Jeans at Work

jeansI know I’m going to ruffle a few feathers with this blog. But… my blog – my opinions. It’s ok if you don’t agree with me, but this is how I feel.

Call me old-fashioned. Call me a stick in the mud. Call me conservative. All of them are true.

When it comes to presenting a professional image appealing to our service-based clientele, I want simplicity. I want neat. I want clean.

Why?

Professional pet groomers have an image problem. As a whole, we are not seen as “true” professionals. We are not respected. Professional pet grooming is not commonly viewed as a credible profession. My father wasn’t thrilled about my early career move back when I was twenty. (He’s OK with it now!) What about your dad?

Unfortunately, this image problem is often well deserved. We are our own worst enemies. If we want to be true professionals, we need to look and act the part. Not just in how we present ourselves, but how we present our businesses, as well. Are we personally presenting a neat, tidy, and clean appearance? What about our salons and mobile vans?

If we can’t groom ourselves, how do we ever expect our clientele to view us as educated professionals? How do we instantly gain their trust? How do we build a long-term relationship based on respect?

None of this will happen if we don’t take pride in ourselves and our workplace.

Not allowing my team to wear blue jeans at work is my first line of defense.

We have less than 30 seconds to make a first impression. When a new client walks in the door, the impact is almost instant. What do they see? What do they smell? And what do they hear?

I’m not here to argue some people can rock it in a pair of well-fitted blue jeans. The problem is – most of us can’t. When I’m working with a large team of people, it’s much easier to require a basic dress code.

Dress codes don’t have to be complicated. They go a long way to set the first stages of creating a positive first impression.

006b14ed7c8bcb88d198fb55ef140b6c_-dress-for-success-and-dress-for-success-clipart_1602-16035 Reasons Why A Dress Code is Good For Business

  1. A dress code creates uniformity. Keep it simple. Matching attire goes a long way to create a positive impact on clientele. Black, khaki, or even white slacks, capris or longer shorts look professional, especially when teamed up with coordinating business shirts or jackets. Some pet service businesses find matching medical scrubs a simple way to unify their team. If you’re dealing with dog hair all day, matching hair-repelling garments make it simple to look stylish. Clients instantly know who is a staff member.
  2. It’s controllable. With a well-written dress code, it’s easy to get a consistent look within your entire team. Plus, it’s easy to enforce it.
  3. It minimizes risk. Dealing with dogs all day presents risks. You need to be stable on your feet and be able to stand for hours. Sturdy footwear is a must. Hooped jewelry poses a health threat to the wearer when handling dogs.
  4. It builds trust. Having a clean, crisp, and simple – but polished – dress code in place instantly builds credibility with clients. Trust is at the heart of all successful service based business, bringing clients back on a regular basis.
  5. It simplifies life in general. Today, we all have hundreds of decisions to make. By establishing clear boundaries with a dress code, you simplify your team’s daily decision-making process. By giving them direction on what to wear to work, they clearly understand what type of impression the company puts out to its clients and potential customers.

Some employers struggle with employees who believe they have the right to dress and groom in a way that represents their personality. This is true – outside of the employer’s business. However, businesses have rights to establish a dress code that aligns with their company and their target market. While individuals have a right to express themselves, so too do businesses. The way your employees dress sends intended or unintended messages to your clientele.

Suitable attire, along with basic politeness, cleanliness, and knowledge are a few of the most common threads within professionalism. Torn, sloppy, or ill-fitting blue jeans, in my opinion, do not convey the type of professional image I want to present to the community.

It’s human nature to form instant options of others. Personal presentation affects the perception clients have of you, your business, and your team. It is important to maintain a dress code which creates a positive first impression.

Never forget, the point of a dress code and professional conduct, at all levels, is to make others comfortable, including your clients. Its implementation ensures the instant impression a business is credible, trustworthy, and reliable.

Happy trimming,

~Melissa

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P.S.  I know this is a controversial topic.  Let’s talk about it.  I want to hear what you think.  Jump on the Learn2GroomDogs.com Facebook page and tell me your thoughts.


How to Encourage Cold Weather Appointments

cold-weatherDo you live in a climate where you have seasonal changes in the weather patterns? For many groomers, the number of grooming appointments dips with the temperature. This can be a real problem if you rely on your grooming income to pay your bills!

How do you combat that problem? Encourage pre-booking.

It always amazes me how many clients have no idea what their pet needs in terms of coat care when the temperatures plummet.

Professional pet grooming is service driven. That means you must be a problem solver – even when your clients don’t know they have a problem! Thus, you become not only the problem solver but also the educator!

Just prior to some of the coldest weather of the season in the northern hemisphere, we have one of our busiest seasons – the holidays. Take advantage of your good fortune.

Here are 6 of the most common problems associated with colder weather:

  1. Pet Hygiene: regular bathing is essential for pets that share our lives – and our homes.
  2. Regular Brushing: keeps the tangles away along with other benefits such as distributing oils through the coat and promoting circulation of the skin.
  3. Nails: they need to be trimmed and/or filed all winter.
  4. Feet: many breeds need the hair between the toes trimmed to keep them comfortable while outside.
  5. Coat Growth: it does slow down but trimming is still essential.
  6. Dryness & Static: both the skin and the coat can dry out – special shampoos and conditioners can combat the both dryness and static.

As you check out every pet, assume the client is going to rebook in 4 to 6 weeks.  Let them know that most pets benefit from regular grooming – even in the winter. It can be very helpful to have a marketing piece outlining the benefits of cold-weather grooming ready to hand out. Focus on the six items outlined above.

Most pets benefit from regular grooming – even in the winter.

Always suggest the ideal time frame between appointments based on their dog’s coat type. Let them know you’ve saved a particular date just for them. If you know the client well enough, you’re going to know what they prefer for an appointment time. Offer that time to them.

If your clientele is price sensitive, try sweetening the deal. Offer a special winter incentive to book within 6 weeks of their last appointment date. $2-$5 off their normal grooming price is a common enticement to get them back on the grooming table.

Oops. You didn’t ask your clients to re-book?! Now what?

If you didn’t ask every one of your customers to rebook when they were in for their holiday appointment, don’t despair. For many grooming businesses, it is a bit slow right after the holidays. Take that down time to simply pick up the phone.

Systematically go through your appointments starting in the end of November and work your way to Dec 24th. Make a simple and friendly “courtesy call” to get their pet set up for their next appointment. Don’t forget to include your special discount for booking within 6 weeks of their last appointment.

pl-animalwallpapers-214 Typical Cold Weather Issues Associated with Grooming

  1. It’s important to remember that coats and sweaters continually rub against a dog’s fur, constantly causing friction against the hair. If the coat is fur is longer, this can lead to mats and tangles. It’s best to remove doggie garments before they come inside. Remember, most of us don’t wear our heavy coats indoors. The same should happen with our pets. If they need a little added warmth, most folks opt for an indoor sweater. They can do the same with their dog.
  2. For dogs that are very short coated or the coat is very thin, doggie garments for both outside and inside are great options. However, constant sweater wearing leads to doggie odor, dry skin, and lots of static. All problems that can be addressed with regular professional grooming.
  3. If the dog normally gets a haircut, many owners enjoy a slightly longer style in the winter. Many of these longer styles are still low maintenance and easy to care for – especially if the dog is going out into the snow for a romp.
  4. Some owners extend the time between haircuts. If their pet has the type of coat that could easily get out of control without regular brushing, you’ll definitely want to encourage maintenance appointments between full haircuts. Maintenance appointments would include a bath using a moisturizing shampoo and conditioner, a full brush out, minor trimming around the eyes and feet, and sanitary areas. Nail trimming, ear cleaning, and fresh bows or bandanna are nice touches. Generally, these types are booked every 2 or three weeks and offered at a reduced rate.

Still slow? Plan for it. (Okay, maybe NEXT year plan for it…) But for now – bask in the glory of a little time to yourself! Use the time to dig into those shop projects you’ve been putting off. Shorten your workweek to 4 days or knock off a tiny bit early on select days. Or best yet – schedule your OWN vacation!

Happy Trimming!

~Melissa


How to Avoid Clipper Irritation

rr-main-imageClipper irritation is also commonly known as clipper sensitivity and clipper burn – but what is it?

Clipper irritation is an irritation to the top layer of skin. While it’s not necessarily a severe injury that can occur during pet grooming, it will be itchy and uncomfortable to the pet. This discomfort causes the dog to scratch and/or lick the area. The skin gets moist.  If left unchecked or untreated, the scratching and licking can cause an open wound very quickly.

Unfortunately, clipper irritation is not always detectable right after it happens. This means that unknown to both the groomer and the pet owner, the dog may be going home with skin irritation. The condition goes unnoticed until the pet begins to aggravate the area. In its early stages, the skin might moisten or turn a light pink. Other times, the signs may not be visible, but the dog can certainly feel the discomfort.

Depending on the severity of the irritation, the skin might be light pink, or in severe cases, bright red or even bloody. The skin tingles uncomfortably. The natural reaction is that a dog will lick and scratch at the site. The sharp edges of recently clipped toenails can make matters worse – and if the pet starts scratching at his face, you can have a real problem on your hands. A mild case of clipper irritation can instantly turn into a severe one with a couple bats of the back foot with freshly trimmed toenails.

Clipper irritation is one of the more common injuries in grooming salons. It doesn’t just happen to inexperienced or new groomers. I’ve seen it in the competition ring and Grooming Certifiers have reported it at certification test sites.

From a business standpoint, what happens when a pet has been affected by clipper irritation? Simple. Owners will not return to your place of business if it becomes a common problem.

I was just reviewing a Learn2GroomDogs.com video. Well into the video, the Training Partner changed clippers and started clipping a Poodle’s face. She did not tell the audience what blade she was using but I could tell it was closer than the one she had used previously. I was guessing it was #10 or #15 blade length. Weeks after filming was completed, I shot off an email asking the Training Partner what blade length she had chosen to use. I wanted to have our video editor type it on the screen for our members because I knew it was going to be a question. I wanted to make sure I had the correct length.

I was shocked when she replied it was about a #30 blade length.

In my experience, the shorter the blade length, the greater the risk for injury. For most pet dogs, a #10 or #15 blade is considered a safe length to start with if it is used correctly. Some stylists can go shorter and not have any issues. On pets that are extremely sensitive, even longer blades such as a #9 or a #7F are safer alternatives.

How do you decide what blade to use? It all depends upon two things:

  • the dog’s skin
  • how the groomer runs their clippers

For over 15 years, I’ve watched this very talented Training Partner groom dogs. I have NEVER seen any clipper related issues with her work. She almost always uses a #30 blade on all her close work. So how can she get away with using a clipper on a #30 blade setting safely while others could not?

It forced me to think a little deeper – deeper than I go into in my book, Notes From the Grooming Table. In the book, I talk primarily about five key elements.

  1. holding the clipper
  2. keeping your hand supple
  3. the amount of pressure applied
  4. cleanliness of the coat
  5. clipper tip

Those five areas cover the basics of running a clipper effectively. However, there’s a little bit more to know if you want to consistently avoid any type of skin irritation, sensitivity, or clipper burn. To do that, we need to focus on how much pressure is being applied, the sensitivity of the pet’s skin, and the heat of the blade.

Applied Pressure

grc-detaching-bladeProper pressure is the most critical component of clipping for both quality and safety. Press too lightly, and you won’t get the area clipped smoothly. Press too hard, and you’re sure to cause skin irritation. So, what is the proper balance between the two?

That depends.

On slightly longer blades, a tiny bit more pressure can be applied without incident than on super close blades. It will take you a few more passes to get a smooth, even cut. But for the inexperienced or new groomer that is still learning, a #10 blade is a good moderate blade to begin with.

As clipper technique improves, some stylists move to a shorter blade. Why? It offers a slightly cleaner look and takes a little less time. With super close cutting blades, such as #30 or #40, you can go even faster.

Be warned – if you opt to go with a very short blade, you need to be extremely careful. Your clipper technique must be absolutely spot on. Many experienced stylists with fabulous clipper technique can use #30 or even #40 blade lengths to quickly and easily get the quality of trimming they are looking for without sacrificing the well-being of the pet.

Choosing a blade length for close clipper work is not something to take lightly. You need to identify how proficient you are with your clipper technique. You can then choose the best option that does not jeopardize the safety of the pet. The last thing any of us want is to cause discomfort or injury to a pet.

Skin Sensitivity

Just like people, every dog is a little bit different. A person with a very fair complexion will typically have more sensitive skin. Folks with a deeper skin tone have less delicate skin. Puppies and younger dogs have more delicate skin than adult dogs. Smaller dogs are more sensitive than larger dogs. Fine coated pets are prone to more issues with clipping than heavier coated pets.

If a dog has dark pigment around its eyes and nose area, chances are the skin is a little bit tougher than those with light pigment. It’s very common on dogs with light pigment around their eyes and pink or light brown noses to have hypersensitive skin. Sometimes coat color and density levels will come into play, as well. Thicker coated pets are typically much less sensitive than those with baby fine fur. Also, small, light-colored dogs (white, buff, apricot, red – even some chocolate) can be more prone to sensitivity.

The skin can be conditioned. This is a common practice with dogs who are destined for the show ring. This is a critical step, especially with dogs that have close clipper work done on a routine basis. Prospective show dogs are started out with close clipper work at a very young age. It is repeated on a regular basis each month during the early stages of the grooming process. Not only does a condition the skin, it also teaches the puppy to enjoy the entire grooming process.

With pet dogs that have not gone through this conditioning process, we need to be more careful. With all dogs, the shorter the blade length, the more cautious you need to be. With supersensitive skin types, you need to be even more diligent about gentle and proper clipper technique.

i-do-not-want-to-breast-feed-bottle-feeding-your-baby_4Heat of the Blade

With most metal clipper blades, the longer and faster they run, the warmer they get. Each clipper will be a little different. To be safe, you need to regularly check how warm the blade is getting once they have started running.

To check the heat of a blade, simply touch it to your forearm as though you were testing the formula in a baby’s bottle. You can also touch it to your cheek. Either way, if it is heating up too quickly or is uncomfortable to the touch, ice the blade down with a blade coolant or switch out to a fresh, cool blade.

What to Do If You Suspect Clipper Irritation

Whenever a dog is suspected to be prone to clipper irritation, clipper sensitivity, or clipper burn, I encourage stylists to be proactive in heading it off. Remember, in many cases, you will NOT know if a pet has been affected by it until AFTER they leave the salon. There are many different things you can do but these are the top four in my book.

  1. Choose a blade length that matches the skin sensitivity level of the pet. Longer blades are best for dogs with a greater chance of sensitivity. Minimize how many times your clippers go over one area on the dog.
  2. Always utilize gentle, soft, and supple clipping techniques in sensitive areas such as the head, between the pads, the groin, or under the tail. Test your technique by running the clipper down your forearm, simulating the same tip and pressure you would apply on the dog when running the clipper. Is your technique comfortable to you?
  3. Apply a non-greasy skin soothing ointment or spray after clipping potentially sensitive areas. There are many available designed for pets. Personally, I recommend Skin Works by Coat Handler.
  4. If you even remotely suspect clipper irritation might be a problem, talk to your client BEFORE they leave the salon. Communicate with them about what to look for, and what they can do about it if it becomes a problem at home.
  5. Send the client home with some of your favorite product. Treatments can be packaged in small self-sealing plastic bags or soak a few cotton balls in a liquid relief product. Once they are premoistened, tuck them into a self-sealing plastic bag. Instruct the client on how to utilize the product if they notice the dog starting to rub or itch the affected area.
If you even remotely suspect clipper irritation might be a problem, talk to your client BEFORE they leave the salon. Communicate with them about what to look for, and what they can do about it if it becomes a problem at home.

When I was working with a new client, my initial blade of choice was always a #10 blade for close clipper work. I feel it is a moderate length blade that is relatively safe. In my new client consultations, I discuss this if we are dealing with any breed requiring close clipping, especially in the head area. Depending on how their pet reacted to this moderate length blade, we could make adjustments in future appointments if they had any issues or concerns.

How do you decide which blade you should use? Always err on the side of caution. I would rather sacrifice a little bit of quality by going with the slightly longer blade then dealing with clipper irritation.

Remember, you can always go shorter down the road as your techniques improve and you learn how to work with different skin types. Your primary concern should always be the safety and health of your pet clients.

Happy trimming,

~Melissa

What do you think?  Jump over to the Learn2GroomDogs.com Facebook page and tell us about it.


4 Ways You Can Make a Better Day

dogIt’s Monday morning.  You walk into your salon with coffee in hand and look at your appointment book.  Hmmm… You’ve overbooked – and by the look of things, you’ve also scheduled too many oversize dogs.  What’s this?  Uh oh.  THAT customer is coming in today.  The one you can never seem to please.  And your first dog always decorates your table with unpleasant treats throughout the entire groom.

We’ve all had days like this. It’s all part of being a professional pet groomer.

I still remember the day I had 16 dogs on my schedule. When I first looked at my workload, I was totally overwhelmed.

But then I really looked at it…

…and chose positivity over panic.

I changed my thought process and my attitude.  I couldn’t change my schedule, but I could change my outlook.  I couldn’t change the fact that there was a lot of work ahead of me, but if I looked for the positives, I would see how much I stood to gain.

By the end of the day, a lot of dogs were going to look and feel a lot better.  And since I had been a commission-based stylist, I was going to have a lot of money in my pocket – not including the tips that were sure to come! This was going to be a good day!

Have you ever stopped and thought about how a day is going to unfold?  Has it ever dawned on you that you are ultimately in control of the day?  You are.

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Ultimately, we choose our thoughts.  We can also control what we choose to believe.

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So how do you turn your thoughts and beliefs into affirmative actions?  Is the glass half-full or half-empty?  It’s both – and how you choose to interpret how you feel about that fact is what forms your outlook.

Here are 4 ways to mentally take charge of your grooming day that will boost both your outlook and your productivity.

Planning

anchors-aweighUltimately, you oversee your time and choose how to manage it.  To get the most out of your day it makes sense to plan it as efficiently as possible.

When I had a lot of dogs to get through, I chose an assembly line grooming technique.  This works whenever you have two or more pets to work on.  If you are mobile and the family has multiple pets, take them all at once to your mobile unit.

This is the order that has always worked efficiently for me.  I started with bathing the largest and furriest dog, working down the line to the smallest, lightest coated pet.  Once all my pets were bathed, I started the active drying process.  To determine which dog to start with, I simply reversed the order.  I started with the smallest, lightest coated pet working up to the furriest.  Once everybody was bathed and dried, I started the finish process.  Typically, I started with whatever was the fastest and easiest to move through the rotation.

Always look at your whole day, first.  Take a little bit of time to plan and organize it based on what has been scheduled.  No matter how chaotic it looks, if you believe you can get through it – you will.  That’s half the battle!

Focus

All of us are given 168 hours per week.  For those of us that work full time, about one quarter of it will be spent at work.  That’s not a bad trade if you are passionate about your job.  Plus, it offers the opportunity to earn a living by doing what you enjoy.

Yet, no matter how passionate you are about grooming – it can become unsatisfying or even stressful if you do not learn how to manage your time and focus.

I know stylists that are extremely happy doing just four dogs a day.  If you are one of those groomers – consider yourself very fortunate.  You have the luxury of time.  There are many professional groomers who rely heavily on grooming to support their families and need to groom more pets to sustain their lifestyle and standard of living.

Most efficient, seasoned pros can do between 6 and 12 dogs a day without sacrificing safety or quality.  If they work with an assistant, their productivity only goes up.

How do they do it?

They are totally focused on the task.  They are not distracted by phone calls, emails, Facebook, or idle chatter with coworkers.  They are 100% focused on the pet.  Most experienced pet stylists can turn a small to medium size pet in 30 to 60 minutes.  That includes everything:  bath, blow dry, nail trim, ear cleaning, and full brush-out/haircut.  Larger or extremely heavy coated dogs may take a bit longer.

If you are struggling to hit the time mark of one hour or less per dog, eliminate distractions.  Start timing yourself on a regular basis.  Break the grooming process apart and set time goals for each step.  Most people will find the bathing and drying process is the major time hog that can be improved upon.

Don’t Be Perfect

Of course, you need to produce quality results to bring clients back.  But does every pet that walks out your door honestly need to be show ring perfect?  Really perfect?  Not a hair out of place?  Probably not.

Focus on the fundamentals.  Keep the pet safe and injury free.  Get them squeaky, squeaky clean.  Remove all mats, tangles, and loose undercoat.  Get them blown out to perfection (this is where you can shine – most pet parents do not own a high velocity blow dryer).  Get smooth clipper work.  Trim those nails and make sure the ears are clean.  And don’t forget – a super cute face.

Do not nit-pick the job to death.  Even in the contest ring, the grooms are not perfect.  Do the best you can and then move to the next pet.

The Word “No”

There is unbelievable power in this word.  It doesn’t have to be negative and shouldn’t feel uncomfortable to say.

All of us are given 24 hours in a day.  It is up to us to decide how we are going to use it.  If you are overloaded or getting close, the most powerful word in your vocabulary is, “No.”

However, before you use it (especially if you’re feeling overwhelmed) analyze your day.

  • What can you do to make the day more manageable?
  • Do the problems stem from your overall attitude?
  • Is it a lack of experience and/or knowledge of skills causing the problem?
  • Are inefficient products or equipment slowing you down?

If you are truly being pushed to the brink and can’t squeeze anything more out of your grooming day, it might be time to embrace the “less is better” concept.

Even though we all get to choose what we say yes to, there are trade-offs for every choice we make.  If our work days are already full and we say yes to one thing – one more dog, one more customer – we must say no to another item on our agenda.

I have two suggestions for this dilemma.

First, if you have too many customers – and you don’t want to hire more help – you need to eliminate a few clients.  One of the easiest, and most rewarding ways to streamline your client base is to raise your grooming prices.  By raising your prices, you will automatically weed out the customers that do not value or can afford your services.  Typically, you can free up your time without sacrificing your earning capacity.

Your second option is to focus on your most valuable clients.  Those regular clients you see every six weeks or less.  Take the time to schedule them in advance.  Taking control of them first makes it much easier to say “no” to customers who don’t use your services as often.  Many highly regarded pet stylists book a year in advance.  They take full control of their schedule and take care of their most valuable customers.

Both scenarios ultimately utilize the word “no.”  No, you will not cut a special deal for certain clients.  And no, you will not take any clients that do not fit your ideal regular client profile unless you honestly have room to work them in.

Always be aware of your attitudes and how they are affecting your actions.  Always learn from your past but then let it go.  Look forward to creating the future you want.

Life is full of variables.  Our perception becomes our reality.  Whatever you choose to believe will either help you move forward or hold you back.

The choice is yours.  Make it a good one.

~Happy trimming,

Melissa


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