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Paying Groomers – What is Fair?

How and what professional groomers get paid is always a hot topic. There are so many variables:

Hourly?
Commission?
Pay rates?

Money Over the years I’ve tested just about every possible combination of scenarios to try to determine what was fair, what worked, and what didn’t.

When I started my first business, I groomed in the vans right beside my mobile groomers. My team earned 50% commission of the grooming charges. We also had an extra “house call charge” for the front door service per stop (not per dog).

My mobile fleet grew from one van to six in about five years. Plus, I added a grooming salon to the mix. We were busy all the time. However, every once in a while, cash got tight.

Have you ever been there? Read the rest of this entry »

How to Handle Tardy and No-Show Clients

Unfortunately, there isn’t an easy rule for solving the problems of tardy or no-show clients. The good news is that you have lots of options to help deal with it. Depending on how busy you are, cancellations can either be a blessing or a curse. In either case, if you have a client who is chronically dismissive or disrespectful of your time, you need to be proactive and correct the problem.

Our kennel, Whiskers Resort and Pet Spa, experienced 68 reservation cancellations over the 4^th of July holiday. During the summer months, Whiskers runs at over 100% occupancy rate with its 180 rooms. During peak holidays such as Thanksgiving, Christmas, New Year’s, and Spring Break, Whiskers charges a $50 deposit for all reservations. This deposit is nonrefundable if the cancellation takes place two weeks prior to their check-in date. In the past, the deposit has not been charged for Memorial Day, the Fourth of July, or Labor Day. That will be changing. Read the rest of this entry »

The Art of Giving Great Service – The Zingerman Way

book About 6 years ago I read a great book while sailing on my dad’s boat. It was Zingerman’s Guide to Good Leading, Part 1: Building a Great Business. At one point, my dad picked up the book. He read a few paragraphs I had highlighted when I went below. When I returned a few minutes later, he said, “Good book. They know what they are talking about.” Wow. Coming from my dad, that meant a lot.

Zingerman’s is an institution in Ann Arbor, Michigan. Hailed by Inc. Magazine as “The coolest small company in America,” the original business was founded in 1982 with Zingerman’s Delicatessen. Since then, Zingerman’s has expanded to 11 food-related business, 724 staff members, and sales of over $62 million.

Service is a cornerstone of Zingerman’s success. Zingerman’s has earned its reputation for great service by intentionally creating a culture that nurtures amazing service. They teach every one of their team members system “recipes” which are at the heart of their extraordinary service. Read the rest of this entry »

Hiring for the Spring Rush

Do you experience seasonal climate changes? If you are in the northern hemisphere, I bet you are already feeling the warm weather grooming rush. One week you are slow, then suddenly the sun comes out. The temperature begins to rise. Instantly, your phone starts to ring off the hook.

Let me ask you this.

Are you staffed to handle the load?
Are you going to be working 12 hour days, six days a week and still not get caught up?
Are you booked out solid for 4 weeks or more?
Are clients and potential customers getting frustrated or even angry because you can’t book them as quickly as they’d like?

If you answered “yes” to any of those questions, you’re not alone. When the spring rush hits, groomers are in short supply everywhere! Read the rest of this entry »

Do I Need More Clients?

dog in curlers Have you ever sat down and thought about what your clients are worth to you?

Go beyond each individual appointment.

Sure, the individual price for the grooming is important. If you are doing six pets a day at $50 a groom, it starts to add up. $300 in sales not including tips – that’s not bad! Bump it up to eight dogs or more a day and it gets even better. Or raise the price a little bit higher than $50 per groom. Both scenarios raise your bottom line.

But let me ask you this…

Can you consistently maintain 6 or 8 dogs a day?
Do you know what it costs you to get a new client?
Do you enjoy working with dogs that aren’t in the best condition?
Do you always know how much time to set aside for each new pet?

Bottom line – constantly working with new clients can be trying, time-consuming – and expensive.

There is a better way. Read the rest of this entry »

Are You a Dog Grooming Success?

Dog groomers love to do a good job. We like the way it feels to excel and to please other people. For some, this is how they measure success. For others, this is a starting point. Do you want to know the steps and work it takes to go from good to great?

What are your goals? Do you admire today’s top competitive pet stylists? Maybe you have your sights on certification. Do you have a dream of someday becoming a certified master groomer or pet stylist? Maybe you hope to become a member of GroomTeam USA or represent your country in world team competition?

Maybe your dog grooming aspirations have nothing to do with competitive styling. Maybe your goal is winning the trust and respect of pet owners, turning them into regular clients.

They’re all worthy goals – and guess what? It’s not as hard as you think. There is no complicated recipe. But there is a secret.

Focus on the fundamentals.

Success is all about the fundamentals. The fundamentals are the little things. The ordinary things. And often, they are the tedious things. But to be the best you must master them. You must become a master of those ordinary, everyday tasks. With every act of greatness, whether in sports, business, the arts, or in pet grooming, the best of the best achieve extraordinary feats by doing ordinary things with amazing consistency, commitment, and focus.

What are the fundamentals in dog grooming?

It means perfecting the core skills: bathing, drying, brushing, fluffing, and dematting. It’s also clipping, scissoring, as well as understanding basic structure and anatomy. It means having solid and safe handling skills.

As a professional dog groomer and stylist, we get to practice these skills all the time. In fact, many of us practice them every single day. World-class pet stylists don’t master their craft by working every day on perfect dogs with fabulous coats in perfect condition. For many of them, the only time they work on a “perfect dog” is in the ring – and under the pressure of competition. Even then, there is no such thing as a perfect dog. Every dog has its flaws – even the perfect ones.

Top stylists know it takes years of practice with everyday pets to master the fundamentals. Winning doesn’t just happen on the day of the competition. Winning is a result of dedication and hard work. The trophy is a product of training, study, and sacrifice. You cannot earn a high grade in certification testing on testing day, alone. Winning or earning high grades on your practical skills tests starts in every bathtub and on every grooming table, every day. There is no such thing as an overnight success. Typically, it takes years of uncountable numbers of hours of dedication to the craft.

Practice, in itself, is not enough. In order to truly succeed you need to follow this rule: Perfect Practice Makes Perfect. If you are not practicing dog grooming fundamentals correctly, you’re wasting your time. Clients will not return if your work is sub-par. Awards will not be given. High test scores will be out of reach.

With so many variables with dog grooming, where do you start? What coaching or training technique should you trust? How do you learn the RIGHT skills?

Start at the ground floor and learn from the masters. The information is out there. You will find it in:

magazines
books
clinics
workshops
seminars
schools
trade shows
conformation dog shows
obedience classes
grooming competitions
videos
blogs

Research online. Talk to vendors and manufacturers. Work with a mentor, a coach, a consultant. Look. Listen. Learn. But don’t blindly trust everything you find – check references whenever possible. Today, there is a lot of information out there – unfortunately not all of it is good information! Talk to the experts to make sure the material you are learning is correct and safe.

As you learn, take it one small step at a time. Dissect every step. Break it down. For every technique there are micro steps to learn to perfect any skill. Study those micro steps.

Start at the very beginning just like with a long flight of stairs. You start at the bottom, taking one step at a time. Mastering dog grooming fundamentals is a lot like a staircase. Jumping ahead or skipping steps will not get you ahead any faster. In fact, missing steps is way more detrimental to a career than staying on course dealing with each step moving up the flight of stairs.

With every step along the way, you are creating a knowledge base. It will continue to grow with your career. It is paramount for any pet professional to have fabulous pet handling skills to build trust with our furry clients while keeping them safe. Another area that is critical to any successful pet groomer or stylist is learning the finer details of structure and anatomy.

The key is to focus on improving each day, taking the necessary steps. If you incrementally improve each day, each week, each month, each quarter – by the end of the year you will see remarkable results and growth. Over time, by committing to this process, the best develop their skills and enhance their performance as they strive for excellence and achieving perfect execution.

If you want to be at the very top of your game, to become one of the best professional pet groomers/stylists in your town, in your state, in your country, you need to practice perfect fundamentals. Every. Single. Day. You don’t need to have perfect pets to make this happen. Grooming everyday pets offers an abundant opportunity to practice the fundamentals.

Your success doesn’t necessarily mean winning the award or scoring a high grade. Sometimes success means having a full appointment book with happy customers. That’s what truly makes a successful grooming business.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa

How to be an Indispensable Groomer’s Assistant

It always shocks me when a competitor or a workshop participant presents me with a DIRTY DOG for evaluation. A dirty dog?! No joke – it happens all the time.

Nails are not trimmed correctly.Coats are not dried properly or completely.

…or worse yet, there are still mats and tangles left in the coat.

It’s not good grooming but I see all the time. Not only in the ring or at hands-on events, but in salons, too.

To me, bathing and drying are the most critical parts of any groom. One bather can make or break your entire grooming department.

Here are 7 skills I look for in an indispensable groomers’ assistant (AKA the bather!) All 7 of these skills must be MASTERED if you want to be highly valued in your grooming salon, if you want to move ahead in your career, or before you can gather loads of glowing clients.

Be able to identify popular breeds

Anybody working professionally with pets needs to be able to identify the top 15 or 20 breeds that regularly come into your salon. It’s the fastest way for groomers to be able to communicate to one another.

Be able to handle pets safely and compassionately

How many times have you heard others (or maybe even yourself) say, “This dog is driving me nuts!” Impatient treatment of a pet is never acceptable. If you lose control, you can bet that you won’t have clients for long. Being able to understand canine body language is job requirement #1. If you are going to win the pet’s trust and cooperation, you must be able to speak its language. It will keep you and the pet safe. It will also make the entire experience much more enjoyable for all parties.

Understand the many different coat types found on individual pets

Each coat type has special needs that need to be addressed in the bathing and drying process to get the best results. A Beagle has different bathing and drying needs than a Standard Poodle. The same holds true with a coat on a Golden Retriever or an Airedale Terrier. A talented bather will instantly be able to identify dogs that possess simple coats or dogs that are going to be time-consuming and a challenge.

Bathe the dogs until their coats squeak

If they don’t squeak, they are not clean.

Period.

This is the foundation of every fabulous grooming job. I cannot stress its importance enough. There are many products on the market to help achieve superior results in only one or two baths. Even if you use the best shampoos on the market, the dog will not get squeaky clean unless they are rinsed thoroughly. Rinse until the water runs clear and you hear the “squeak” when you push the water through the coat. And not just the easy to see or reach parts. Get soap and water to the undercarriage, under the ears, and the special parts. If the whole dog isn’t clean – it’s still dirty. Nothing wastes time or money more than having to re-bathe a dog because you didn’t do the job right the first time. There’s an old saying: if you don’t have time to do it right, when will you have time to do it over? Get it right the first time.

Dry the coat to perfection

Most of the time, this will mean utilizing a form of active drying. There are several drying methods and combinations to choose from, based on the coat type, trim, and the pets’ tolerance. Incorrect techniques or careless attention to drying will waste more time than almost anything else in the grooming process. In most cases, high velocity and stretch (or fluff) drying techniques will need to be used to get superior results. Oh, and the pet needs to be bone dry too!

Learn efficient and SAFE brushing techniques

Systematic brushing is the only way to effectively work through a coat and get right down to the skin. Selecting the correct tool for the coat type will be important. Knowing how to hold the tool along and how much pressure to exert is also important. Not enough pressure and you will not be efficient. Too much pressure and you’re going to make the pet uncomfortable and could cause injury. The key is to work methodically and gently over the entire dog – right down to the skin until a wide tooth comb can easily be pulled through the fur.

Nails, ears, and glands

Trimming nails and cleaning ears is just an automatic process when it comes to grooming pets. If it is not done – or not done well – it’s considered sloppy. Clients don’t want to spend their hard-earned money on sloppy work. Stylists executing haircuts should not have to go back and double-check this type of preliminary pre-work. Some salons routinely check and/or express anal glands. Whatever your salon option is, you should follow their guidelines.

Being a bather – or being a groomers’ assistant – can be extremely rewarding. However, it does carry a lot of responsibility. Many of these skills are considered the foundation of all grooming.

Remember: every owner faces a choice when it comes to grooming. They can come to you, do the job themselves, not have the pet groomed all… or go down the road to someone else. Make sure they make the right choice by sticking with you.

What do you look for in a great groomer assistant? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

Production Bathing & Drying

Pet bathing and drying seems to be a huge time challenge for many professionals. Many of you are all overflowing with pets to bathe during the summer season. I thought this would be a great time to review my time-tested “game.” I loved to play this game whether it was with 8 or 80 dogs a day! I’ve done it both ways and every number in-between over the years.

If you are one of those high volume shops doing 40 – 70 or more pets per day… that’s a lot of toenail trimming no matter how you look at it!! How can you get more done in less time while not letting the quality of the work suffer? Here’s my method – it’s a fast paced game with lots of variables to mix it up every day. After all, whoever thought pet grooming was going to be a boring job?

It’s not a mystery but it is like cooking a meal. The larger and more extravagant the meal (with multiple dishes being served), the more complicated the timing and the choices get to be. With a few dogs, it’s pretty simple – the choices are limited. Add more dogs and the variables increase. Move to a full-blown shop pushing through 50+ dogs and you have something like a full force, successful restaurant that is managed by an experienced head chef. OK, so how do you manage your bathing and drying roster so all the pets are done to the highest degree of quality and proficiency, just like getting multiple dishes to the table all done to perfection and hot?

The Three Basic Rules & Guidelines to Follow

Review all the dogs on your roster for that day or session. This game works best when you have multiple pets arriving at one time so you can stagger them according to coat type, size, and degree of difficulty.

Do your largest and furriest dog first. Something that can be bathed and then lightly high velocity dried to lift and separate the fur. By spending a few minutes with the high velocity dryer on each pet, it allows a clear view of any special needs of that animal while enhancing airflow to the coat once it is placed in an inactive drying situation. Bathe and set up the coat on all the bath and brush pets first, starting with the largest and most time-consuming dogs, working down the line of difficulty to the least difficult of the bath and brush pets. Once all the bath and brush pets are bathed, then proceed with dogs that need active drying to yield the best results

Your goal on all trim dogs is not only to get the pet clean, but the coat needs to be tangle free and as straight as possible for the finished trim. After all the B&B pets are bathed, start washing your trim dogs. Start with the pet that has the heaviest and straightest coat – something that can sit for a few minutes while you bathe your other haircut pets without risking the coat drying before you get to an active drying method. Let the pet sit in a warm place wrapped in a towel. Proceed washing the next pet based on size, coat density and curl factor – less curl hits the tub before a curly coat – curly coats such as Bichons or Poodles go to the tub last. Once all the trim pets are bathed, start drying. The first pet up on the drying table should be the one that has the curliest, but lightest coat since that coat type will dry the quickest. If the coat dries before an active form of drying can take place while the coat is still damp, it will be impossible to remove the curl unless you re-wet the pet. Once the curliest coats have been fluffed dried so they are absolutely straight, move to the next kinkiest or wavy coat type – also weigh in the coat density factor. A lighter or shorter coat will need to go before a heavier or longer coats. A typical example would be that you have two dogs of equal size and similar haircuts like a 1 guard on the body and a fuller leg style. One dog is a Lhasa and the other is a Maltese/Shih Tzu mix. Normally the Maltese cross would have a lighter density of coat than the Lhasa, thus the Maltese mix gets dried before the Lhasa. Continue this process moving from the curliest coats down the line. The key is to get to a coat before it is dry so the heat of the dryer can straighten the fur out. Remember, the goal is always to have a straight, fluffy, mat free coat to finish. Curls and kinks in the fur make it impossible to execute a trim that is smooth and sleek. If a coat gets too dry, it must be re-wetted and the drying process started over.

There are many variations to how this game gets played out to be effective. It is what makes a day interesting to a professional pet stylist. The better you get at this game, the faster you will be able to get through multiple pets without sacrificing quality. Think about what we do in the terms of food. An average home cook should be able to get 2-3 dishes on the table at the same time. A first-class home cook should be able to handle a meal with 4-5 dishes and at least 6 people. Seasoned home entertainers can handle an elaborate holiday meal for 20 with ease. A professional chef will master an entire shift serving over a 100 meals and all their side dishes with it all arriving to the table hot and beautifully prepared.

How far can you push yourself – before you get lost in the order of bathing pets? Test yourself and see how you do. It’s a fun game that can be challenging yet really invigorating. The more dogs, the more fun, and reward when it goes smoothly!

What are your best methods? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

Who Should I hire?

Recently, I’ve been hearing a lot of questions when it comes to hiring groomers and stylists. Questions like, “How should I grow my business? Which is better – independent contractors or employees?”

Early in my career I faced the same question. I went the same route as many of you. I was phenomenally successful with my first mobile grooming van in the early 80s. I needed to bring someone on to help handle my client load.

At the time, it was just me. I wore all the hats. My focus was strictly on grooming and growing my business. I didn’t have time to deal with payroll, taxes, and Workman’s Comp. The easiest way for me to handle the situation was to bring on an independent contractor to run a second van. Within a very short time I needed to bring on another van with another independent contractor.

As I was growing the business, my father (who is also a successful businessman) was watching over my shoulder. He heavily questioned my thought process about using independent contractors instead of employees. Just like many of you, I had every excuse in the book as to why independents contractors were better for my business.

“I can’t afford employees.”
“I don’t have time to figure out all the taxes.”
“They supply all their own hand tools.”
“They work without supervision in the vans.”
“Everybody else pays their groomers as independent contractors.”

I was confident I was doing the right thing.

Was I?

I ran like this for a number of years. My business was growing and so was my team. Then I learned about one of my idols who was a very knowledgeable and talented pet stylist who bought an existing and thriving salon.

The IRS had come in for a standard audit of his business. Guess what? They determined all of his independent contractors were actually employees. They went after him for all of the back taxes for the entire team. Years of back taxes. And to make matters even worse – they went after him for all of the back taxes due from the previous owner, as well.

My idol was destroyed – not just financially.

He lost his business.

He lost his house.

He lost his marriage.

He lost everything. He virtually became homeless.

The IRS is not somebody you want to mess with. They can destroy you.

Once I learned of this story, I went back and really looked at how I was running my business.

The company dispatcher booked our contracted stylist’s appointments.
The company dictated what their route needed to be and what time they needed to arrive to the client’s home.
The contracted employees were required to create daily written records of the services provided along with the charges with each appointment. With existing clients, stylists were expected to follow the directions in the trim histories, plus they were required to abide by the established pricing structure.
Checks were made out to my company.
The company set the pricing structure charged for the work done by each stylist.
The contracted employees worked full-time for my company.
The contracted employees were paid weekly commissions based off of their previous week’s sales.
I supplied the van, the tables, dryers, shampoos, vacuums, maintenance on the vans, fuel, and auto insurance on the mobile units.
All vans were stored and dispatched out of my property.
I had the ability to fire them.

Sure, there are a few gray areas. When I reviewed the list of 20 questions the IRS (see the image below) uses to determine whether a team member should be receiving a 1099 or a W-2, I had that deep gut sense I had been working with misclassified workers. I was terrified.

I flipped my team of independent contractors to employees almost instantly and never looked back. My father was immensely relieved with my change of heart – and rightly so.

Yes, having employees was more costly to my business. I made the necessary adjustments. I raised our grooming prices. I hired an office assistant to deal with the weekly payroll. I boosted the level of responsibility of my accountant to deal with taxes on a quarterly basis. We made it work and we continued to thrive.

If you are in the United States, take a look at the questions below. You can click on and print the image to review it more carefully. Answer them honestly. What is your gut telling you?

This is not an area where you can afford to be wrong. Choosing the wrong classification could cost you weeks – if not months – of grief. Maybe you’ll get away with a slap on the wrist. Maybe you’ll have to make up all those back taxes and pay them to the IRS. Or maybe they will come down so strongly you could lose your business. Your home. And even your life as you know it.

Are you willing to take the risk?

Are you in this situation? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

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Help! I Have Too Many Clients!

Did you know about half of all small businesses fail within the first four years? It’s a scary statistic, but fortunately, you’re not one of the fallen. Your books are full. You’re grooming steadily all day long. The phones are ringing off the hook – it’s a dream come true, right?

There can sometimes be a dark side to all of this success. Do you feel like no matter how hard you work, how efficiently you groom, you just can’t get ahead? Is your first available appointment still three weeks out – or more? Is your cancellation list getting longer and longer?

I’ll bet you’re tired.

Stressed.

Frustrated.

Wondering why you ever opened your own business.

After all, wasn’t it supposed to be fun and satisfying to finally be your own boss? Yet somehow, grooming all those cute little fluffy puppies has lost its appeal.

Sound familiar? I’ve been there more times than I care to admit!

What are you going to do?

The easy solution would be to hire another groomer. Unfortunately, finding someone talented, reliable, and a good fit for your team can be quite challenging. Most grooming schools have far more job requests than their graduates could fill. Placing an ad in any type of help wanted advertising outlet yields only crickets when it comes to finding anybody even remotely qualified to groom dogs and cats.

This is an age-old problem. I don’t know of a single successful grooming business that has not faced this dilemma at some point.

Don’t fret. You have options. Some are more long-term solutions. Others can be implemented instantly for immediate relief.

Train your own groomers and stylists from scratch.
Delegate basic tasks.
Hire an assistant.
Become exclusive by raising your prices, which will instantly lighten your client load.

Training your own groomers and stylists from the ground up is a great long-term solution – and sometimes the only option. It’s not a quick fix, but it is something you will want to keep in the back of your mind for the future. If you opt to go this route, keep in mind it will typically take six months to a year to train to someone who can independently groom dogs.

If you are a salon owner, my guess is you wear many hats when it comes to running your business. What if you could have someone else do some of the NON-grooming related tasks? Hire someone full or part-time to do the tasks you really don’t need to be doing. Things like:

cleaning
laundry services
running errands
bookkeeping
payroll
data entry

Delegate anything you can to assist with the smooth running of your business – or your home – which is not directly related to grooming.

Training a grooming assistant is a great option. Having someone to help with the more elementary tasks of grooming pets isn’t as time-consuming or difficult as training a full-fledged groomer. Yet, a well-trained assistant can almost double your productivity. A large bulk of the time grooming dogs is eaten up in the wet room.

Yes, training an assistant takes time but you will make that time up quickly! It will go even faster if you utilize the Core Skills videos in the Learn2GroomDogs.com online library. Combine that with select sections from the first 80 pages of Notes From the Grooming Table – Second Edition, and you have a winning recipe for success. Let’s face it, half of the time spent grooming dogs is spent in the bathing, drying, and fluffing areas.

There are other benefits to having an assistant work with you. They can jump in to help with other simple tasks when you really need another set of hands. Wouldn’t it be great to have someone who could:

help handle a challenging pet
answer the phone
run dogs and do potty breaks
help with customers
clean and sanitize
do laundry

…the list could go on and on.

Many successful stylists just don’t want to deal with a staff. They want to keep it simple. Uncomplicated. Stress-free. Yet if you have way too many clients, the demands on your time and your sanity will be quickly tested.

If the other three options are not good fits for you, maybe raising your prices and becoming exclusive is the best option. If you stop and do the math, it can be pretty enlightening. Raising your prices by $5 to $10 per dog will weed out your client load almost instantly, freeing up your time – and giving you time to breathe.

When you feel you could work twenty-four hours per day, seven days a week, and still not have sufficient time to get everything done – it’s time for a change. Situations like this are what contribute to safety issues, affect your personal life – maybe even your health.

Success is a great thing as long as you manage the growing pains of your business. If you don’t, the business is going to be running you instead of you running your company.

If you are one of the success stories with an abundance of pooches (or felines) coming through your doors, congratulations! Remember – managing growth is just as important as creating an amazing service for your customers. If you are feeling frustrated and stressed out, make the change you feel best fits your situation. Get off that work overload treadmill. Once you do, you might even enjoy your business again!

Has this ever happened to you? What did you do? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy Trimming!

~ Melissa

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Paying Groomers – What is Fair?

How to Handle Tardy and No-Show Clients

The Art of Giving Great Service – The Zingerman Way

Hiring for the Spring Rush

Do I Need More Clients?

Are You a Dog Grooming Success?

How to be an Indispensable Groomer’s Assistant

Production Bathing & Drying

Who Should I hire?

Help! I Have Too Many Clients!

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