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Do Your Clients Sleep with Their Pets?

blog-imageThere is no doubt about it, Americans love their pets! In 2013, American pet lovers spent $ 55.72 billion on their animals. That’s BILLION with a capital B! They spent $4.73 billion just on grooming and boarding services. The pet industry is definitely on a major growth trend. The growth started in 1994 and shows no sign of slowing down. That’s a fabulous trend for professional pet groomers and service care providers!

In this day and age, many owners treat their pets like children. They share their homes. They buy special clothes and gifts for their dogs and cats. Our best clients have a very close and personal bond with their pets. They share their lives, and even their beds with them.

So let me ask you something. Do you know how many of your clients sleep with their pet? There’s a great sales tactic buried in this – innocent – but loaded question.

Fellow groomers, we all know a clean pet is much more enjoyable than one that isn’t routinely groomed. The standard time frame between haircuts for most pets is about 4 to 6 weeks. Regular grooming appointments keep the coat manageable and the dog relatively well groomed.

Check this out.  Joelle, one of our managers came up with this brilliant idea.

With a little strategic questioning, you can boost that frequency level tremendously. Gone are the harsh products that might do a good job cleaning but they leave the skin and coat dry and damaged. Today there is a wide variety of fabulous products to wash, condition, and style our furry friends.

When you’re doing a client consultation, you need to learn about the pet and the family. One of the key questions you need answered is to learn about the lifestyle of the pet. If you’re dealing with an outdoor farm dog, this tactic will not work. However, if this is a pampered pooch that shares the owners home, life and even their bed – this approach works great.

Here is the money question. Do they allow their pet to sleep with them or their children?

If the answer is yes, you have a perfect scenario to suggest weekly or biweekly bathing. It’s easy. Simply suggest the dog be washed as frequently as they change their sheets. For most people that’s weekly or biweekly.

This could be a two-way win. The client might opt to do it themselves. That’s okay. You can counsel them on the best products to use – and of course you have them on your shelves to sell. Or maybe the client doesn’t want to be bothered. You can offer a steeply discounted rate for in between haircut maintenance baths.

Of course, there are some special perks that go along with this weekly or biweekly bathing schedule when they bring the pet to you. You could do just the bath and blowout for your client. But what if you knock it up a few notches? Bathe the pet in a special shampoo and conditioning rinse. Toss in a complementary nail filing. Offer minor trimming around the eye, feet, and rear for FREE. And don’t forget to add fresh bows or bandanna.

Let’s look a little math on how this works out;

$50 full groom every 6 weeks = 9 groomings annually = $450
$20 maintenance bath every 2 weeks = 26 baths annually = $520
$15 maintenance bath every week = 52 baths annually = $780

Now keep in mind, the client would maintain their regular six-week $50 haircut. That price is higher than the maintenance bath. So instead of getting $520 annually you’d actually be getting $790. Or if you’re looking at the weekly maintenance it would work out to $1,095.

I love this scenario because it’s a win for the salon. It’s a win for the client. And it’s a win for the pet. If you have clients who sleep with their pets, you have the perfect opportunity to help the client keep their pet clean and fresh while enhancing your bottom line.

 

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How to Make a Dog Look Like a Puppy Again

Women have known this for years – a great haircut can take years off their age. Did you know it works for dogs too?

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Grooming by L2GD Training Partner, Suesan Watson

This styling technique works for almost any drop coated breed with ears that lay close to the cheeks such as: Shih Tzus, Lhasas, and Malteses. Typically, you use the ear style on dogs that get full body haircuts. This technique works or any purebred or mixed breed whose coat has a tendency to be straight. The common denominator for this trimming application is that the coat grows directly towards the ground as it grows. The size of the dog does not matter.

Heck, now that I think about it – it will work on many, many breed types. The most common coat types we see this ear style on are the drop coated breeds – but that they are not the only candidates. Any breed of dog that has fully feathered ears that drop close to the sides of their jowls will work. Straight coats. Wavy coats. Curly coats. It does not matter. It’s even super cute on some pricked eared dogs, too!

Grooming by L2GD Training Partner, Suesan Watson

Grooming by L2GD Training Partner, Suesan Watson

The best part? The effect is instant. The years melt away. The pet walks into the salon looking its age and walks out appearing so much younger. It looks like a pup again!

What’s the secret? Short ears. Layered short ears.

As a bonus, this ear style has other benefits too:

  • It’s easy for the owner to care for
  • The ears will not drag through the food or water dish
  • They will not become matted or tangled

Here’s how you get the look.

  1. Attach a long guard comb over your clipper blade. Choose the length that will best suits the size of dog you are working on. Smaller dogs will be look puppyish with shorter guard combs. Large Doodle dogs will look better with a longer guard comb.
  2. Hold the ear leather flat across your hand to brace the ear. Gently guide the clipper over the outside of the ear. Imagine the ear leather like a leaf. A leaf has veins running through it. Run your clipper in the same direction as the veins in the leaf.
  3. Keep working over the top of the ear leather until the coat is consistently the same length. It does not have to be perfect – just close.
  4. With scissors or blenders, edge the ear for a neat appearance. Hold your fingers against the ear leather to ensure you do not cut the skin.
  5. Double check for evenness on the outside of the ear by gently back-combing the fur. If there are uneven spots, blend them in with thinning shears for a very natural look.

If you want to give a pet a youthful look – try this ear style. You can instantly make a dog look like a puppy again.

Happy Trimming!

Melissa

P.S. If you’d like to catch a free demonstration of this ear style, click here.  Suesan Watson is an award winning pet stylist and a Learn2GroomDogs.com Training Partner. This is an excerpt from her video lesson called: Using Style to Bring Out the Charm in a Lhasa/Poo.

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Independent Contractor or Employee – Who Do You Hire?

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I’m just like most of you. My first business was a mobile van. I was extremely successful. Within less than a year I needed a second van. I needed someone to run that unit. I didn’t want it complicated. I just needed help. I figured the easiest route to go was to find the person that could groom and send them out in a second rig. I didn’t need to file all that mumbo-jumbo with the government. Heck, this person was going to run solo — it was the perfect situation for an independent contractor. After all, everybody else was doing it!

Fast forward three years. I now had four rigs. I had hired an accountant. My accountant suggested I hire a CPA to do my taxes. Throughout the years I knew in my heart I was running close to the wire with my independent contractors. My father had been harping on me. My accountant was concerned. My new CPA really set me straight using a very effective tactic — fear.

If you work with independent contractors within your grooming organization, do you really know the current tax laws? The IRS is very strict with its rulings concerning employees vs. independent contractors. Being naïve is no excuse. If you are ever caught, it will be the IRS that makes the ruling on whether you actually have an employee or an independent contractor.

There are a number of different ways to get caught. It might be an audit of your business or one of your workers files an unemployment claim, a disgruntled worker simply turns you in are a few of the common ways but there are many more.

I know — I know. You can’t afford to hire employees. All those taxes you have to take out of the employee’s paycheck and all the taxes that you need to pay into the government both state and federal plus Social Security and Medicare for each employee. Whew – it’s a paperwork and budget nightmare.

But trust me, if you have your workers misclassified, you can’t afford not to have them as employees if that’s what they truly are. The IRS has no qualms about coming in, slapping you with heavy fines and penalties equal to the amount of all the back taxes owed plus all the interest on those back taxes. Plus, the IRS may turn you in to your state government as well. In one single sweep, your business and your livelihood can be destroyed.

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Shortly after I switched from independent contractors to employees I started hearing real life horror stories from within our own industry. One of my personal idols virtually lost everything due to incorrectly filing with the IRS. They lost their business, their home, their personal relationship — everything. They confirmed the fear that placed into me by my CPA years before. The IRS will – and can – destroy your life if you do not play by their rules. The stories that were shared much later only reaffirmed I had made the right decision years before.

So here’s the scoop. The laws are complex, subjective, and inconsistently applied, but knowing the rules can keep you and your workers safe. So here they are, in a nutshell:  Under United States common law, a worker is an employee if the person for whom he or she works has the right to direct and control the way he or she works, both as to the final result and as to the details of when, where, how, and in which sequence the work is to be done. It is the IRS’ view that the employer need not actually exercise control. It is sufficient that it has the right to do so.

Here’s a list of 20 questions the IRS uses to determine if a worker is an independent contractor or an employee. A ‘yes’ answer to any of the questions except #16 may indicate your worker is truly an employee. Take a look. Be honest with yourself — you can’t afford not to. (and yes did raise my grooming prices!)

IRS 20 Questions: Independent Contractor OR Employee

  1. Is the worker required to comply with instructions about when, where and how the work is done?
  2. Is the worker provided training that would enable him/her to perform a job in a particular method or manner?
  3. Are the services provided by the worker an integral part of the business’ operations?
  4. Must the services be rendered personally?
  5. Does the business hire, supervise, or pay assistants to help the worker on the job?
  6. Is there a continuing relationship between the worker and the person for whom the services are performed?
  7. Does the recipient of the services set the work schedule?
  8. Is the worker required to devote his/her full time to the person he/she performs services for?
  9. Is the work performed at the place of business of the company or at specific places set by the company?
  10. Does the recipient of the services direct the sequence in which the work must be done?
  11. Are regular oral or written reports required to be submitted by the worker?
  12. Is the method of payment hourly, weekly, monthly (as opposed to commission or by the job?)
  13. Are business and/or traveling expenses reimbursed?
  14. Does the company furnish tools and materials used by the worker?
  15. Has the worker failed to invest in equipment or facilities used to provide the services?
  16. Does the arrangement put the person in a position or realizing either a profit or loss on the work?
  17. Does the worker perform services exclusively for the company rather than working for a number of companies at the same time?
  18. Does the worker in fact make his/her services regularly available to the general public?
  19. Is the worker subject to dismissal for reasons other than non-performance of the contract specifications?
  20. Can the worker terminate his/her relationship without incurring a liability for failure to complete the job?

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