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New Year’s Resolutions Can Be Dreams with Deadlines

A recent study divided people who made New Year’s resolutions into two groups.

Those who made New Year’s resolutions and wrote it down.
Those who made a New Year’s resolution but neglected to write it down.

You know what? The results were amazing. For the group that did not write down their New Year’s resolution, only 4% of them kept their resolution. However, for the people that wrote down the resolution, a whopping 44% of them had kept their New Year’s resolution.

“You can’t hit a target you can’t see” says motivational speaker Brian Tracy. And he is so right. A dream is a wish. Most people don’t write down their wishes – Thus, most wishes don’t come true.

Another one of his famous quotes is, “Goals in writing are dreams with deadlines.”

So have you made your New Year’s resolutions yet? Have you put pen to paper or your fingers to keyboard? If you’ll just take a few minutes and get your dreams down on paper, your odds for success are going to increase tenfold.

So what are your goals — what are your dreams — what are your aspirations? If you really want to make them happen, put together a plan.

Do you want to go for doing six dogs a day to eight? Have you divided your day so you know how long you have to spend on each pet and still get the job accomplished? Maybe your plan includes dividing the types of dogs you take each day in order to accomplish your goal. This division might come from the size of dogs you take. Or it might be the degree of difficulty. Obviously it’s going to be easier to wash a Beagle than it is to do a full scissor job on a poodle.

Do you want to become a certified master groomer or enter the competition ring? What type of knowledge do you need to gain before you’re successful at that endeavor? Do you need to learn the foundation of dog grooming first? The foundation would be anatomy, structure and movement. Next will come mastering technical skills like; bathing, brushing, dematting, drying, clipping, scissoring, hand- stripping. Once your foundation work is down, now it’s time to take a breed. Pick one breed — and one breed only. Focus on that single breed. Read the books. Watch videos put out by top professionals on the breed. Study with professional breeders and handlers. Go to conformation dog shows. Attend workshops and seminars. Once you master one breed, you’ll find it much easier to learn additional breeds.

Do you want to own your own business? What will it take to make that happen? Outline the steps it’s going to take for you to gain the experience necessary to open your own salon or to go mobile. Once you have the experience, then it’s time to create a full-fledged business plan. A well thought out business plan will be your roadmap to starting your own business successfully.

Whatever your goal, the important part is to get it down on paper. The style that you get it down will be all your own. Some people do better doing outlines. Other people do better with simple lists. Others find mind maps work extremely well. Whatever your style, write it down. The more detailed you are about the necessary steps required, the more likely you will succeed.

Then, post it where you’re going to see it. Set a timeline to it and then energetically take action to complete each detailed step. The steps can be small — and sometimes smaller steps are good. It gives you a sense of accomplishment each time you get to move up the staircase of success.

2014 is just around the corner. What do you want to accomplish? Make those New Year’s resolutions. No matter what your goals, remember that just by simply writing them down are more likely to happen.

Happy Trimming!

~Melissa

Grooming Speed Trick = Wrap-A-Pet

This is the best speed trick around for a professional grooming salon. Wrap-a dog. Women have been doing it for years.

If you’re gal and have had long hair at any point in your life, you know what I’m talking about.

You shower. You wash your hair. You step out of the shower and towel off. But before you do anything else from that point forward, you flip your head over and wrap your hair tightly in a towel. As you stand up, you flip the twisted towel toward your back. You are now sporting a turban style head wrap. You go about your routine letting the towel absorb the moisture in your long hair. Depending on the thickness of your hair, you might leave the turban in place anywhere from 5-20 minutes. By the time you’re ready to dry and style your hair, the towel has done its job. It has removed a large portion of the moisture from your hair. You‘ve greatly reduce the amount of time it will take to dry your hair simply by letting the towel do the work.

A pet grooming salon is no different. Using this trick can shave off loads of time over the course of an entire day. Even if you’re just doing six dogs, and you could save 5 to 10 minutes per pet in the drying process — you are saving anywhere from 30 to 60 minutes of time. Time is money, so it really starts to add up fast with each pet! Times that by multiple stylists and the savings really start to pile on.

There are other problems that come with not using a towel efficiently prior to starting the drying process with any type of dryer.

The bathing area of any professional pet grooming salon is always humid. If you opt to high velocity the dog prior to utilizing a towel to remove the moisture, you’re putting all that extra moisture into an already humid environment. The more humid the environment, the harder it is to ultimately get the dog dry.
In a highly humid area, it will be almost impossible get a beautiful fluff dry finish on any dog.
Moisture will be going all over the walls and floor. Not only does this create a mess, it also creates slick floors which are dangerous.
If you are in an environment where there is another bather working alongside you, you were getting their pet wet from the spray coming from the dog you are working on. (tisk-tisk!)
It takes longer to dry a dripping pet straight from the tub – the longer the pet is on the table, the harder the grooming process could be for many pets – especially older ones carrying a lot of coat.

This method of drying works well for any pet stylist or groomer. I started applying this method when I was mobile – doing one dog at a time. Even then it saved me time. I would finish the bath, towel dry the dog well and then wrap it tightly in a towel and let it sit for a few minutes. I would write out my receipt. Clean up my van. Make bows. Answer messages. Even having the pet sit for just 5 minutes was a huge time saver. I would save at least 5 minutes in the drying process and save myself 5 minutes doing all those other things. Total time saving per pet: 10 minutes.

When I moved to a high volume salon, the same trick saved us boat loads of time. We would have 30-40 pet per session. (We offered half day grooming for most of our clients. Thus we had two shifts of pets; morning and afternoon.) In a high volume salon, we affectionately called the term of wrapping dogs as “wrap n stack ‘em.” We would bath all the pets, and then start putting them in our bank of kennels in the drying room. It became a very fun game.

At the foundation of every high quality groom, is the bathing and drying process. To ensure the maximum quality of groom on the finished pet, it is critical the dog is ‘squeaky clean’ and 100% dried using the optimum drying method for the coat type prior to it going on to the finished grooming process.

Here are the basic guidelines for the game. Every game (day) will be a bit different based on the type of pets you have coming in. My personal goal when I move to the high velocity drying process is to have now moisture coming off the dog. Not always possible but that’s my goal.
Basic Rules for “Wrap n Stack ‘Em”

6 week or less; pets go directly to the tub. No pre-clipping or brushing needed.
The largest and thickest coats hit the tub first – smallest and lightest coats last. Tub priority will be totally based on the size and coat density of the pets being bathed during that session.
Towel-dry the pet by hand first. Then wrap in a fresh, dry towel. Secure the towel with clips. (office style large bull dogs clips work great)
Small dogs can normally be wrapped in a single towel. Larger dogs need to be wrapped in two towels plus have one to sit on.
Place the pet in a secure area where they cannot move around too much as they are wrapped tightly in a towel. (kennel or wall tether)
Bath all the dogs first while the others sit wrapped in towels.
Once all pets are bathed, and then move to the drying process. Reverse your bathing order. Start with the smallest and lightest coated dog. Unwrap the pet and start the high velocity drying process.
If the pet has sat for too long, they will be 100% dry before you get to them. You will need to re-wet the dog and start the wrapping process over. (typically this can happen on small, light coated pets)
If the dog needs hand fluff drying with a heat dryer – do not move to that process until the pet is about 90% dry with the high velocity dryer.
Dry each dog fully once you start the drying process so it’s ready to move on to the finished grooming procedure.
Once the dog is dry, place dog in a non-humid environment to ensure the coat does not curl up or get moist from the humid air.

Here are the steps to wrapping a small dog:

#1. Use a large dry towel. Drape center of the towel over the dog’s back.

#2. Draw one end of the towel hide the belly of the pet, the other end draw it across the chest.

#3. Pull the towel snuggly around the pet’s belly and chest.

#4. Secure both ends of the two close to the withers of the pet with some type of clip.

#5. Let the dog sit for a short amount of time to let the towel absorb the bulk of the moisture from the coat.

Note: On larger dogs, use the same concept on the front part of the dog. Use a second large towel for the rear. Wrap it much the same. However, when wrapping the rear, do it close to the spot you are going to secure them while waiting for the high velocity drying process. Wrap the rear and then encourage them to sit. Once the dog sits, they will naturally pull the towel snuggly around their rear end.

There is nothing more gratifying than seeing the bathing and drying process whirr along at a smooth, consistent and highly efficient pace. It doesn’t matter if you are a solo stylist or part of a larger team in a salon setting. It’s all about working smarter – not harder.

High quality bathing and drying is at the heart of every successful grooming business. Every grooming shop is slightly different, work out a system that you can employ the wrap-a-dog drying method and I guarantee you save yourself time while enhancing your bottom line.

Happy Trimming!

~Melissa

The Strength of Pet Grooming Foundation Skills

Photo Caption: Can you envision a Scottish Terrier trying to do the job of an Alaskan Malamute?

I’m up to my eyeballs in research for the 10th year anniversary of Notes From the Grooming Table. When I wrote Notes in 2004, there were 150 breeds recognized but the American Kennel Club – with a few coming in multiple varieties.

In just ten years they have added 47 breeds with one of those new breeds coming in 2 varieties!! OMG. My artiest, Lisa VanSweden and I have our work cut out for us!
But guess what? As I look at all these new breeds. I was pleasantly surprised. Not one of these dogs intimidates me from a grooming standpoint. Why? Because I possess a strong foundation of grooming expertise. I can read AND interpret the written breed standards. I understand structure. I know basic anatomy. I have the technical skill knowledge to deal with any coat type.

Armed with that knowledge – there isn’t a breed of dog I can’t groom with confidence. I know I’m going to be able to come close to making the breed look like the breed it’s supposed to – at least if the owners bring me something responsible to work with. (matted fur is matted fur no matter what breed it comes on – as long as I’m not dealing with a Bergamasco!)

So the bigger question for competent pet groomers and stylists, how strong are your foundation skills?

Can you quickly scan through a breed standard and translate it into a visual picture? Can you isolate key points of the standard you can influence to enhance the looks of the dog through grooming?

Can you decipher this? What breed is this? “…the height at the withers equal to the distance from prosternum to buttocks. The bone is medium and the body is dry, lithe and muscular, with an off-standing, curly coat.”

Or what about this one? “…The head must be in proportion to the body and give the appearance of power and strength. It is approximately equal to the length of neck and not less than 40% of the height of the dog at the withers.”
Is it Greek to you? It sure was Greek to me for a long time!
Learning to the official breed standards and interpret into grooming language is just like learning a foreign language. It can be challenging at first. But once you learn a little – you understand how valuable it is to learn more. Once you learn some of the core elements of breed standard language, it becomes easier and easier to understand the terminology.

Hand-in-hand with interpreting breed standards is structure and movement. You won’t be able to visualize the standard unless you can visually ‘see’ the term. What does an ‘almond eye’ look like? What does a ‘well-laid back shoulder’ look like? If a standard requires the breed to be ‘deep in chest’ or ‘well-developed brisket,’ what does that mean? Or more importantly – what would that look like?
What I love about pure breed dogs is at one time they were breed for a purpose. Before modernization, most of the breeds (excluding the Toy Group) they were breed to do a job. Help man survive. I love that. They had a purpose. Their temperaments and physical structure was developed by man through selective breeding to excel at a specific job.

You would never dream of hooking a team of Scottish Terriers to a sled and expect them to haul a load 50 miles across an arctic landscape. Nope. Not happening. At the same token, you would never see an Alaskan Malamute dive into a tight little burrow, going after some tenacious little vermin and extracting it. Nope – not happening.

Once you learning how to interpret a breed standard, your curiosity might get peaked. Most of the top pet stylists are intrigued by why dogs are built the way they are. They are passionate about learning the finer details of each purebred dog. Why a breed is built and bred the way it is.

Everything has a purpose. Purebred dogs were the tools of yester-year. The better they were built for the task at hand, the more efficiently they could do their jobs. Just like a well-built tool today, the better it is built, the faster and easier it will get the job done.

I was just listening to one of our Learn2GroomDogs.com Training Partners. She said if you haven’t been out learning about the new tools in the past 10 years, you are really missing out. She was so right. As we update Notes From the Grooming Table – tools are getting updated along with all the new breeds. The foundation skills haven’t changed, but some of the tools have.

Clippers have become smaller and more powerful. Many of the best clippers for certain jobs are now cordless.

Limited sized old fashion guard-combs have become a thing of the past. Now there are a wide variety of sizes and shapes. Some are super durable metal. Others have magnet attachment features. All make grooming much easier.

Have you worked with assortment of rakes on the market now? They can make short work of maintaining a harsh coated pet dog or removing soft undercoat.
Dryers have gotten more powerful.
Shampoos, conditioners and hair enhancement products abound. These products allow us to get the pets cleaner, condition the coat better and can get a less than perfect coat to do amazing things by enhancing texture and body.
Once you have a solid understanding of the foundation skills involved with professional pet grooming – you can build on those skills. No job will overwhelm you. You will never be fluster by a new breed you have never seen before when it lands on YOUR grooming table.

Building strong foundation grooming skills is a lot like the Chinese Proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

Knowledge builds confidence. Artful execution of well learned foundation skills creates a rewarding job. Combine the two and you’ll have a wildly successful career.

At least this concept did for me. It has for every one of our awarding winning top stylists Training Partners at Learn2GroomDogs.com. Who knew when I was 18 year old and shoveling kennel runs at a boarding kennel – someday I would write one to the most respected grooming books in the industry? Not me.

However, armed with a solid foundation core grooming skills, update Notes may take time – but it’s far from intimidating. Actually – it’s fun to learn about all these new breeds. I just wish I spent more time today with my hands in fur to get the gratification of taking a dirty messy dog and turning it into something beautiful!

Luckily for those you standing at your grooming table, you get to have that extremely rewarding job satisfaction!

I get the gratification of making it easy for you to get the pertinent information on all the currently recognized breeds in the American Kennel Club by updating Notes From The Grooming Table.
Books & Sites I Recommend for Learning Foundations Grooming Skills
• Notes From the Grooming Table by Melissa Verplank
• The AKC Complete Dog Book
• The American Kennel Club web site at : www.AKC.org
• Canine Terminology by Harold R. Spira
• K-9 Structure &Terminology by Edward M. Gilbert & Thelma R. Brown
• www.Learn2GroomDogs.com with over 350 grooming demonstrations presented by top professional pet groomers from around the world.

Happy Trimming!

~Melissa

Will You Be Busy in January & February?

Most grooming salons in America are feeling the post-holiday slowdown after Thanksgiving. You’re just dead in the water. Your appointment book is extremely light with bookings. The phones are quiet. You’re worried.

Don’t be. Enjoy the lull before the next wave hits. Your clients are just waiting. They want their pooches to be fresh as the holiday festivities ramp back up. We generally found the two weeks prior to Christmas to be a total whirlwind. Every one of your regular clients wants an appointment within those last two weeks prior to Christmas. So do you’re non-regular customers. And then there are always a few new prospective customers who can’t understand why they can’t get appointment with your salon two days before December 25. There will be plenty of fur flying. Lots of clean, gorgeous pets ready to greet friends and family.

However, have you thought about what’s going to happen in January and February? For those of you that live in warm climates, you don’t have the same problem those of us that live in a snow-belt area.

Typically, a grooming appointment book is very light during this timeframe. Owners just don’t feel it’s necessary to have their dogs groomed when there’s cold outside or there is snow on the ground. But with a little education you can turn the tide. You can have a full roster if you do a little pre-work when you’re busy. And that time would be right now.

There are two plans of action that work well. One is education. The other is a special offer if a client rebooks within six weeks.

Even though the weather might be cold, it doesn’t stop the pet from needing to be groomed. Remember you are a problem solver. These are typical problems most people experience what their pets during the winter.

Education:
1. Dry, flaky skin.
a. Offer a moisture enhancing treatment to combat dry, itchy and flaky skin.

2. My pet will get cold.
a. Many owners put sweaters and jackets on smaller pets during the colder months. If they’re wearing coats and jackets, it’s important to maintain a regular grooming schedule to keep the fur mat and tangled free.
b. Opt for a longer trim style. This allows the dog to maintain a little bit more coat and the owner can enjoy a fuller trim but still keep the dog looking great
c. Opt to do a bath and brush in-between grooming’s. This is a great problem solving solution. Not only will you see the pet regularly but you’ll be able to package together a number of services to keep the dog skinning coat in top condition. You can offer a moisture enhancing shampoo and conditioner along with thoroughly brushing the coat, nail trimming, ear cleaning and minor trimming to keep your client’s pet in top condition.
d. Moisture + Long Fur = Mats. Snow is moisture. If the pet is romping in the snow and their coat is long, they need to be bathed and thoroughly brushed out on a regular basis so they don’t turn into a matted mess.

3. My pet doesn’t need a haircut and the winter
a. During the colder months, the coat growth does slow down. Bump the client’s appointment out a week or two beyond what they normally do and opt for a bath and brush in between haircuts.

Offer a Special:
1. If your clientele is price-sensitive, offer a discount off the pets grooming service if it’s booked within six weeks

2. Offer something free like an upgraded spa service. Place a value on it so the client knows what type of monetary value they would be getting. Limit the offer to 6 weeks out from the date of the current appointment.

Take a lesson from the fast food chains – they always ask. The worst the client can say is, “No thank you.” You’re not being pushy. You’re just looking out for the best interest of the pet.

No matter which angle you opt to go for, it will be critical that you ask each and every one of your customers to rebook their next appointment before they leave. In the next few weeks you’re going to see the bulk of all of your regular customers in a very short window of time. Take the opportunity to rebook them NOW!

Yes, in the snow-belt areas, your appointment book will be a little bit lighter. But if you are proactive now, during this peak holiday season, you’ll have plenty of dogs to groom in January and February. There is nothing like having an appointment book that is 40% to 60% pre-booked. That’s job security.

Happy Trimming!
~Melissa

Melissa’s Top 4 Tips for Getting Through Your Holidays with Ease

flower If you live in the United States, you have just gone through the first phase of the grooming marathon for the holiday season: Thanksgiving.

How did it go? Smooth as silk? Or would you like to make improvements as you move into Phase 2 – Christmas and Hanukkah?

Most of us are involved with the pet industry are here because the passion. We simply love working with the pets. However, even the most passionate groomer can feel the pressures of the holidays.

If you are one of those professionals who felt the pressures of the Thanksgiving crunch, take heart. It’s time to review what you did right and focus on the areas that could use some improvement. For many of us, that’s time management in the grooming salon.

Here are My Top 4 Tips for Getting Through Your Day with Ease

Mental Control

Stay focused. Pay close attention to what you are doing at all times. You’re working with live animals and sharp instruments. Chatter between your coworkers and pets breaks your focus. You lose time and you make mistakes when you don’t stay focused on the pet.

Always practice the three C’s; stay calm, stay cool, and stay collected. When you’re working with a pet, you want to be friendly but aloof. You want to correct any undesirable action before it becomes a major problem. Frustration and anger have no place in a professional salon setting. If you feel yourself getting frustrated, take a break. Breathe. Step back to the grooming table when you have regained your composure.

Work methodically with all pets. Don’t get flustered. Set an even and steady pace when it comes to handling, bathing, drying, brushing, clipping, and scissoring. Set time goals for every step of the grooming process and strive to achieve them.

Invest in Yourself and Your Equipment

What is the condition of your equipment? Are you working with top-quality equipment?

It’s amazing how much time you can save when your equipment is in top condition. Or when you splurge on that new pair of blenders that cut like butter. Or you have a high velocity dryer that has plenty of punch. Oh, and when all of your shears and blades have sharp edges on them, right? There’s nothing more frustrating than working with dull and ineffective equipment when crunch time is on. And right now you’re in crunch time.

Organization in the Salon

Do you have a smooth process for client check-in and checkout? If you’re computerized, is it easy to pull up client records in a flash? If you’re still working with a card file, are all the records pulled for the pets that are scheduled for that day?

Most stylists in a salon setting find working a minimum of three or four-hour blocks of time can be highly advantageous to time management. The more you stop to check in or check out clients, the more you lose your focus on the pet that is on the table. By working in blocks of time, you can check multiple pets in and out in tight time windows.

Do you have a method to track all the collars and leads that accompany the pets? This is no time to be looking for that lost collar or lead! Do you have a bright assortment of pre-made bows? Do you have festive bandannas cut and ready to go on the dog?

Mental & Nutritional Stamina

When the rush is on, you need to be at your peak — mentally, physically, and nutritionally.

You’re not going to be at your peak if you’re not getting enough sleep. I know, I know – with all the demands between work, family, and holiday festivities, slumber can be hard to come by. Normally, a professional groomer is so physically exhausted that when your head does hit the pillow — sleep comes easily. Just make sure you’re getting enough hours each night so you can perform at high levels the next day.

With the holidays upon us, most salons find themselves overrun with holiday treats from their clients. Be careful with this one. Personally, I learned the hard way you are not going to feel your best if you consume those goodies all day long!

I learned in my early 20’s to pack healthy food options to keep me nourished all day long. I was mobile, so in between every client my reward was to eat. If I had healthy options at my fingertips, it was easy to keep my energy level in high gear. In a salon setting, this might be a little bit more challenging. Still, eating healthy on a regular basis is the best way to keep you both mentally and physically fit.

Pack a nutritional lunch plus snacks. Or do a potluck with your staff. We’ve done this for years at the Paragon School of Pet Grooming with great success. The rule is: healthy, quick food options, only. No sweets. No desserts. Our clients do a great job with that. The potluck is set up so everybody can grab a bite in between dogs quickly and easily.

If you’re not a cook – have a stack of local takeout menus available. If they deliver – BONUS!

The holidays are a great time to really test your skills. You’ll find out quickly just how successful you are. If you have a full book and are struggling to fit just one more pet into each day, you know you have arrived. Be thankful for creating a service that your customers desire. If you take care of them well — they’ll take care of you. That’s what successful customer service is all about!

Happy trimming and happy Thanksgiving!

~Melissa

If you need a brush up on any time management lessons, here are a few titles from Learn2GroomDogs.com that could help you.

Video Title
Building a Grooming Code – the Card Game (Melissa Verplank)

Preparing for the Holiday Rush (Melissa Verplank)

Speed & Efficiency — Monster Sized Dog in 76 Minutes (Lisa Leady)

Speed & Efficiency — Daisy Dog in Less Than 45 Minutes (Suesan Watson)

Speed & Efficiency – Shih Tzu in 45 Minutes (Suesan Watson)

Anything from the ‘queen’ of Gettin’ er Done (Judy Hudson)

Melissa’s Best Time Saving Tips (Melissa Verplank)

Tails from Holidays Past (Suesan Watson, Lisa Leady, Marc Lafleur, Melissa Verplank)

What I Know for Sure – this one will just make you feel good! – (Judy Hudson)

Corrective Grooming

Photo: Award winning pet stylist and Learn2GroomDogs.com Training Partner, Irina “Pina” Pinkusevich, is a true master of corrective grooming tactics as she turns a Poodle into a Bedlington Terrier.

Corrective grooming is an art. It’s the art of accentuating the positive aspects of the pet while minimizing their faults. In order to be effective at corrective grooming, it’s important to understand canine anatomy, structure and movement plus correct breed profiles. Having an eye for balance, style and proportion is also critical.

Not all dogs or trims are candidates for corrective grooming. You must have an owner who is willing to leave some coat on a dog in order to hide its defects or accentuate the positive aspects of the pet. If a client opts for a short, low maintenance trim — you’ll not be able to apply corrective grooming tactics. However, if the client is willing to let you leave the pet in a slightly longer trim, there is much that you can do to accentuate the physique of a dog.

Corrective grooming is all about the illusion of creating a dog of perfect proportion and body structure to fit the correct breed profile of that dog. Once the stylist understands how to read and interpret a breed standard, they have a blueprint of what the pet should look like – if it was perfect. Many breed standards will actually outline the correct size, length, and proportions of the pet’s individual body parts in relationship to each other.

Once you can interpret the breed standard it’s just a matter of connecting the dots. Stealthy trimming can accentuate the key points of the pet while detracting from their faults. A talented professional pet stylist is actually an artist – a sculptor of fur.

Understanding how to do this will change the classification between a “groomer” and a “stylist”. A groomer only cleans the pet. They remove the coat with no focus on styling the fur. A pet stylist, on the other hand, is well versed in breed profile trimming. They have outstanding technical skills clipping and scissoring. They have a solid understanding correct structure and movement. When trimming the pet, they adjust the amount of fur left on the dog to highlight their best features while minimizing their weak points.

Many professionals are happy with just being a competent groomer. However, what really creates a salon that is in high demand? Have at least one talented pet stylist in your grooming department. An experienced, and correctly trained, pet stylist can easily go on to upper levels of the grooming world. Many are Certified Master Stylists under the voluntary certification testing organizations in the United States. Others go on to be successful in the AKC confirmation ring or the pet grooming contest arena. Some high achievers can be found in all areas; certified stylists, exhibit dogs on the conformation world plus show off their styling skills in the competitive grooming ring.

Here is a list of the typical areas we can influence with every day pets. Armed with a solid understanding of the canine species, a talented pet stylist can hide common defects while emphasizing the best features of the animal. The more you know about proper canine anatomy, structure and movement and breed profiles, the easier it will be to apply corrective grooming applications. It is also critical you have excellent technical techniques along with an eye for balance, style, and proportion.

Outline
• square or rectangular body shape
• topline
• undercarriage
• tail set
• neck length
• head

Bone & Body Structure
• front and rear legs
• front and rear assembly
• feet
• skull shape
• jaw length
• ears set
• tail set
• eyes
• neck

Coat
• texture
• color
• density

Happy Grooming!

~Melissa

Find the Gold in Your Own Client Base

How many of you do this?

You are out shopping. You see something you want to buy; a great pair of shoes or maybe a meal out at a nice restaurant. You see the cost of the item. You automatically transfer it to dog numbers. You think to yourself, “I would have to groom two and a half dogs to get that.”

If you have groomed dogs for any amount of time, my bet is you play this game with yourself all the time. I know I did!

I stopped thinking this way when I started understanding the bigger picture of my customer’s value. I discontinued thinking of the value of a single dog (although it remains important). Instead, I started looking at the bigger picture –figuring out the value of my clients over an entire year. Once I put my pen to paper and punching numbers into my calculator (I was never very good at math unless there were dollar signs in front of the numbers!)I discovered something amazing. I revealed a client’s potential revenue stream once I started crunching the numbers. I had a gold mine in my client roster, I just didn’t know it!

The key number IS NOT the actual price of a single groom. The golden number is the FREQUENCY you service the customer.

Then take it a step further. Have you ever thought about the value of your clients on an annual basis? What about over the lifetime of the pet? Pay attention to the frequency number when combined with the groom price.

Checkout the chart below for a small to medium sized haircut type pet:

Annual @ $50.00 each       Visit Times       Over 10 Years
                                                    per Year
8 week client = $300.00    6.5                      $3,000.00

7 week client = $350.00 7.2 $3,500.00

6 week client = $450.00 8.6* $4,500.00

5 week client = $500.00 10.4 $5,000.00

4 week client = $650.00 13 $6,500.00

Coat Maintenance Program @ $28.00 each visit
2 week client = $728.00 26 $7,280.00

Coat Maintenance Program @ $15.00 each visit
1 week client = $780.00 52 $7,800.00

*On 6 week clients, normally you will see the client 9 times per year due to the holidays.

If you want to find a gold mine in your business or in your established clientele, boost the number of times you see your customers annually. The most financially successful groomers and stylists are those that see their clients once a week, twice a week or even once every three weeks.

The healthiest skin and coat on a pet comes from keeping them clean and tangle free. With today’s gentle shampoos and conditioners, bathing a pet weekly or bi-weekly isn’t a problem anymore.

When we pitch this in our salons, this is a problem solving tactic that works well for us: First we ask if the pet sleeps with any of the family members. If they answer yes, then we ask, “How often do you change your sheet?” Typically, most people say weekly or every two weeks. We suggest they are bathed at the same frequency. Their eyes get huge but it offers the perfect opportunity to tell them about your ‘Coat Maintenance Program’ along with its benefits and the cost. Most people spend more on their morning coffee shop habit than what they would on having their pet bathed weekly!

What would you rather groom? A pet that comes in once or twice a year – whether they need it or not – or a client that you see frequently?

Remember, you would need to adjust the numbers based on your current pricing structure and the size of the pet, but you get the idea. Grab your calculator and pen. Crunch the numbers for yourself.

Hands down I’ll take the higher frequency every time. These are your loyal clients. They are easy to do. They are fast to do. They are your golden ticket to financial success in your grooming business.

Happy Trimming!

~Melissa

Lighting the Fire of Passion?

I don’t know about you – but I was a crummy student in school. How I ever got through high school, I’ll never know. Anything but basic math was a total mystery to me. Comprehending a foreign language? Forget it. And science? Ha. I spent my time doodling images of horses.

But get me outside the classroom and I excelled. I could never get enough of anything that had four legs and fur. Ship me to the barn for days on end and I was a very happy girl. Send me to a horse show and things were even better – I enjoyed improving my skills. I loved the arts and photography. I loved the outdoors. I loved creating things in the kitchen. Business intrigued me. Hard work never bothered me.

I had passion, it just wasn’t for academics. Typical classroom learning bored me- I just couldn’t understand why I needed to learn things I would never use in my life. However, one of my high school counselors always believed in me. It didn’t matter what my GPA was. She knew I had passion. She said “If you can do something you love, you are going to be really good at it.”

Luckily I found my calling even before graduation from high school. However, I didn’t know it at the time. I had landed a job at a kennel. I scooped a lot of poop and was thrilled. A few years into the job, the groomer was released. I had a new job at the kennel. I was the groomer – and I didn’t have a clue what I was doing.

My new job fulfilled my passion on many fronts. And the more I did it, the better I got. The more I learned – the more I wanted to know. My passion had been ignited. Success was at my fingertips.

Over the years, I’ve learned you don’t have to be the best student to excel or to succeed. Anyone can excel if you have passion.

Everyone has unique natural talents. But at times, you must step up to the mirror and ask yourself a very important question. Are you doing everything you can do to become everything you can be? If you become passionate about reaching your full potential, you can’t help but stay motivated.

Key to any success is passion. Maybe it’s with your career. Maybe it’s with your family. Or your health. Or a charity. Nothing can be successful without passion.

What I have learned over the years, success is more about passion than talent or having a great GPA; it’s more about reaching YOUR potential than being gifted.

So where is your true passion? More importantly, have you lit the match to set it on fire yet?

Happy Trimming!

~Melissa

Are You Prepared?

We were headed out of Michigan on our three week annual fall ride with our horses last week. Our big horse trailer and truck were packed to the limit. (Horses have LOTS of stuff!) Our passion is to horse camp and explore trails around the Tennessee area. We’ve made this trek every fall for the past 12 years. We love it.

So we’re cruising down I-75. We’re somewhere near the border of Kentucky and Tennessee. It’s getting mountainous. The sun is shining. The truck is humming along like a champ. Our book on CD is getting to a really good spot. My hubby and I are really starting to relax even before we’ve hit our destination.

Then we hear it… it sounded like an explosion behind us. Crap. We’d just blown a tire on the horse trailer. On I-75. In the mountains. On a hill. This wasn’t good.

We get the rig as far off the expressway as possible and hit the flashers. We go back to verify what we fear. Yep. Blown tire. Marc, my hubby, was a Boy Scout. He goes to work. This man lives by the Boy Scout motto: Be prepared. Out of that monster silver box in the bed of the truck come the tools we need. Flashing warning triangles, trailer lift wedge, hydraulic jack, tire iron… whatever he needed, he had it. In less than 40 minutes, we were back on the road.

I’ve changed my share of flat tires over the years. But I was thankful. Marc was NOT going to let me deal with this one. Believe me – I was totally OK with that! Instead I had the opportunity to watch and worry about the traffic that was zooming by at a very high speed. I stood in admiration with each snafu he ran into yet had a solution. I thought back to the last time I had to change a tire and was I as prepared as he was??

During my mobile grooming days, I changed a lot of tires. With a fleet of six units, flat tires just happened. So do water pumps, electrical issues, broken clippers, high velocity dryers and a whole host of other items. If it’s mechanical or a piece of equipment, at some time it’s going to stop working correctly for you.

In our field, time is money. Do you have the tools, replacement items and knowledge to correct the problem on the fly?

At one point in my life, I didn’t. The way I fixed problems was to call a repair company. After a couple of times of doing that – I learned quickly if I was going to stay on time and keep my appointments for the day, calling a repairman for basic problems wasn’t the best answer. I needed to live by that Boy Scout motto: Be prepared.

It doesn’t matter if you are in a mobile grooming unit or in a high end salon. Stuff breaks. Are you prepared? Can you finish your day with barely missing a beat? Here is a short list to get you thinking about some of the basic items that can cease working for you at the most inappropriate time. If they are not working – you are not working:

Clippers: If you don’t have spare pair with you at all times, you are dead in the water if your primary pair give out on you.

Shears & Blades: They go dull and stop cutting at the most untimely opportunity. Or worse yet, they fall to the floor and are rendered useless until they go to the sharpener. You need a full back up collection of most of your sharp tools.

High Velocity Dryers: What would happen if yours stopped working in the middle of an eight dog day – and one of those dogs is a Newfoundland? Do you have a back-up HV dryer that can be put into service?

Basic Electrical Knowledge: I’m not talking full-fledged electrical issues – I’m talking the basics. Stuff you could find in any home repair book. Like how to replace a cord? Or a plug? Or how much power each electrical items draws when in use. What your breakers are rated for? You can’t plug a powerful dryer into a 15 amp plug. You are going to blow the breaker every time.

Mobile Groomers – you have a whole host of added items. You have to consider all the above, plus:

Water Pumps: There can only be a couple things wrong if your water stops flowing. Every water pump that I’ve seen comes with a great troubleshooting guide. Memorize it. Carry a spare pump. My first water pump took me over two hours to change out and a lot of tears of frustration. However, before too long I could instantly identify pump problems at a glance (or a listen) and know the solution – including flipping out non-working pump for a new one in less than 10 minutes (and no tears!).

Generators: Maintenance – maintenance – maintenance. If your generator goes out, have a back-up plan. Normally that would be a landline power source that plugs into your van. When all else fails – carry a long power cord. Run it from the client’s house to your van. At least then you can power the key items you need to groom the dog by plugging is directly to the extension cord. (A power strip in the van is also very helpful) It may not be ideal, but you can get the dog(s) done while you seek professional help on your generator.

Mechanic: Again, maintenance – maintenance – maintenance. Personally I LOVED having a mobile mechanic. I only had to have vans towed to a service center a few times for big stuff. Everything else was fixed at the base or roadside by a mobile mechanic service.

Jumper Cables: It’s inevitable – at some point your battery is going to be dead. It’s a lot easier to get a jump if you have cables with you and/or a battery charger to keep a tired battery going until you can get a replacement.

Tires: If you drive a vehicle – it’s going to happen to you. Flat tires come with the territory. #1: do you KNOW how to change a flat tire? #2: Do you have all the times you NEED to change a flat tire? #3: Do you have the safety gear to put out in the event your flat tire happens in a high traffic area to warn other drivers you are stopped?

Anyone that has been in the grooming business for any amount of time knows the value of being prepared. Time is money. Dull, broken or non-functioning equipment cost us not only time – but money.

If you abide by the Boy Scouts motto, you’ll be back at the grooming table in no time – just like we were last week on I-75 with our flat tire and horse trailer!

Happy Trimming!

~Melissa

Independent Contractor or Employee – Who Do You Hire?

independent-4-4

I’m just like most of you. My first business was a mobile van. I was extremely successful. Within less than a year I needed a second van. I needed someone to run that unit. I didn’t want it complicated. I just needed help. I figured the easiest route to go was to find the person that could groom and send them out in a second rig. I didn’t need to file all that mumbo-jumbo with the government. Heck, this person was going to run solo — it was the perfect situation for an independent contractor. After all, everybody else was doing it!

Fast forward three years. I now had four rigs. I had hired an accountant. My accountant suggested I hire a CPA to do my taxes. Throughout the years I knew in my heart I was running close to the wire with my independent contractors. My father had been harping on me. My accountant was concerned. My new CPA really set me straight using a very effective tactic — fear.

If you work with independent contractors within your grooming organization, do you really know the current tax laws? The IRS is very strict with its rulings concerning employees vs. independent contractors. Being naïve is no excuse. If you are ever caught, it will be the IRS that makes the ruling on whether you actually have an employee or an independent contractor.

There are a number of different ways to get caught. It might be an audit of your business or one of your workers files an unemployment claim, a disgruntled worker simply turns you in are a few of the common ways but there are many more.

I know — I know. You can’t afford to hire employees. All those taxes you have to take out of the employee’s paycheck and all the taxes that you need to pay into the government both state and federal plus Social Security and Medicare for each employee. Whew – it’s a paperwork and budget nightmare.

But trust me, if you have your workers misclassified, you can’t afford not to have them as employees if that’s what they truly are. The IRS has no qualms about coming in, slapping you with heavy fines and penalties equal to the amount of all the back taxes owed plus all the interest on those back taxes. Plus, the IRS may turn you in to your state government as well. In one single sweep, your business and your livelihood can be destroyed.

Shortly after I switched from independent contractors to employees I started hearing real life horror stories from within our own industry. One of my personal idols virtually lost everything due to incorrectly filing with the IRS. They lost their business, their home, their personal relationship — everything. They confirmed the fear that placed into me by my CPA years before. The IRS will – and can – destroy your life if you do not play by their rules. The stories that were shared much later only reaffirmed I had made the right decision years before.

So here’s the scoop. The laws are complex, subjective, and inconsistently applied, but knowing the rules can keep you and your workers safe. So here they are, in a nutshell: Under United States common law, a worker is an employee if the person for whom he or she works has the right to direct and control the way he or she works, both as to the final result and as to the details of when, where, how, and in which sequence the work is to be done. It is the IRS’ view that the employer need not actually exercise control. It is sufficient that it has the right to do so.

Here’s a list of 20 questions the IRS uses to determine if a worker is an independent contractor or an employee. A ‘yes’ answer to any of the questions except #16 may indicate your worker is truly an employee. Take a look. Be honest with yourself — you can’t afford not to. (and yes did raise my grooming prices!)

IRS 20 Questions: Independent Contractor OR Employee

Is the worker required to comply with instructions about when, where and how the work is done?
Is the worker provided training that would enable him/her to perform a job in a particular method or manner?
Are the services provided by the worker an integral part of the business’ operations?
Must the services be rendered personally?
Does the business hire, supervise, or pay assistants to help the worker on the job?
Is there a continuing relationship between the worker and the person for whom the services are performed?
Does the recipient of the services set the work schedule?
Is the worker required to devote his/her full time to the person he/she performs services for?
Is the work performed at the place of business of the company or at specific places set by the company?
Does the recipient of the services direct the sequence in which the work must be done?
Are regular oral or written reports required to be submitted by the worker?
Is the method of payment hourly, weekly, monthly (as opposed to commission or by the job?)
Are business and/or traveling expenses reimbursed?
Does the company furnish tools and materials used by the worker?
Has the worker failed to invest in equipment or facilities used to provide the services?
Does the arrangement put the person in a position or realizing either a profit or loss on the work?
Does the worker perform services exclusively for the company rather than working for a number of companies at the same time?
Does the worker in fact make his/her services regularly available to the general public?
Is the worker subject to dismissal for reasons other than non-performance of the contract specifications?
Can the worker terminate his/her relationship without incurring a liability for failure to complete the job?

New Year’s Resolutions Can Be Dreams with Deadlines

Grooming Speed Trick = Wrap-A-Pet

The Strength of Pet Grooming Foundation Skills

Will You Be Busy in January & February?

Melissa’s Top 4 Tips for Getting Through Your Holidays with Ease

Here are My Top 4 Tips for Getting Through Your Day with Ease

Corrective Grooming

Find the Gold in Your Own Client Base

Lighting the Fire of Passion?

Are You Prepared?

Independent Contractor or Employee – Who Do You Hire?

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