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Melissa’s Top 10 Ways to Build a Strong Clientele

Anxiety-Disorder-SymptomsAre you thinking of opening a new shop where there isn’t a grooming salon or expanding into a new market area with your mobile unit? You are probably giddy with excitement over the prospect of all those new clients.

Watching that superstore getting ready for its grand opening? You are probably worried that you’ll lose clients.

Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.

These are real worries.

Your current and prospective clients have four options.

  1. Use your service
  2. Use a competitors service
  3. Do it themselves
  4. Not do it at all

Sometimes the biggest challenge you have with building a clientele is not your competitors – it’s your prospects.

So how do you win clients over? How do you encourage them to patronize YOUR place of business?  Simple.  Stand out in a positive way! Read the rest of this entry »


Challenging Dogs on the Grooming Table

Blog ImageWhen I first started working with dogs, I worked with a groomer who didn’t have a lot of patience with them. Dogs danced. They panted and drooled. They sat down – a lot. They growled, pulled, snapped, and bit. The groomer was constantly struggling. It did not take long before I began to think most dogs were naughty on the grooming table.

Eventually, the groomer moved on and I got a promotion. I went from being a kennel worker to grooming. It was not an advancement I was looking forward to.

I came from a horse background. The better I understood the behavior and psychology of horses, the stronger horsewoman I became. The horses I worked with became my partners. We were a team. When you’re dealing with large animals, that’s exactly what you want.

I quickly applied this concept to the dogs I was working with every day. Sure, I had to learn the haircuts. More importantly, I had to learn how to win their trust and cooperation. I needed to get inside the mind of a dog. Read the rest of this entry »


Grooming Efficiently vs Grooming Fast – What’s the Difference?

We all have different reasons why we love our careers. For most of us, our careers started because we were obsessed with dogs and cats. What a fabulous way to make money – doing something you enjoy. My guess is that many of you not only love animals, they’re also a hobby and a huge part of your lives. I know very few career opportunities that allow pet lovers to work in a field they truly adore.

I love helping people who are passionate about their career choices. I always encourage people to seek out personal growth. To look at ways to do things better, more efficiently, and with greater focus. Raise the bar. Set personal goals. Set limits. Develop strategies. Ultimately, the pet, the individual, and the business wins.

If you are a solo stylist, you get to make up your own rules. Work at your own pace. There is very little pressure to move beyond your comfort zone.

However, if you work with a team, you will usually have quotas to meet and rules that you need to follow. The business sets up these boundaries in the best interest of the client, staff, and the long-term health of the company. If someone does not meet quotas, it creates a frustrating situation for the rest of the team in terms of time, quality, and financial stability. Read the rest of this entry »


When Should You Just Say No?

Agressive dogrrPet groomers and stylists are in the service industry. Our role is to help people and their pets. When we do it well, we make people happy.

What if you can’t make them happy because you can’t groom the dog safely due to its aggression or health? Should you still groom the pet?

If you have been in business for any amount of time, I’m sure you’ve run into this scenario. Even seasoned professionals struggle with this dilemma at times. Should you groom the pet or turn the client away? Read the rest of this entry »


How to Get Your Clipper Work Smooth – Like a Summer Hay Field

blogrIt’s been over 35 years since that first time. I still remember standing in awe, watching a talented pet groomer give a dog a haircut. She handled her clippers with ease. The long fur fell away like a hot knife through butter. The end result was smooth and gorgeous. And she was fast – super fast. She made the whole process seems so simple.

The first time I tried, I quickly discovered it was not simple. Those initial attempts were pretty pathetic. Saying my first efforts were rough and choppy would be polite. There were long tufts hanging out everywhere. I was frustrated beyond belief.

I was determined to master the skill. After all, the groomer I had been watching proved it could be done. It was simple – I just had to focus and figure it out.

Fast forward a few years of practice and a couple hundred dogs later, and I could make any dog look amazing. When I did a simple haircut on a pet, the fur fell away like a hot knife through butter. The end result was smooth and appealing. I could finish dogs in no time. I’d gotten very efficient with my clippers. Read the rest of this entry »


I Want a “Puppy Cut”

Don’t you love it when an owner walks into a salon and ask for this trim by name? They actually think this is a universal standard trim that all groomers and pet stylists should know how to do. When we start asking them questions, they get all huffy, thinking we don’t know how to do our jobs. Frustrating!! You and I know there isn’t a consistent right way to do a “puppy cut.” There are many – many variations!

The puppy cut is one of the most popular haircuts. It works well on a wide variety of pets. From Shih Tzus to Doodles. From Pomeranians to Bichons. Almost any breed that grows longer coat can be done in this easy-to-care for style.

Yet, the puppy cut is also the most misunderstood haircut in grooming salons around the country. Why? There are no clear directions of what this trim actually is or how it should be done. It’s left up to individual personal interpretation by owners, groomers, or talented pet stylists.

The puppy cut started out as a trim style for Poodles. The puppy cut is a specific trim used on young Poodles in the dog show world. Once the puppy turns a year-old, they are put into the elaborate adult haircut for the conformation ring.

Today, the term “puppy cut” is used very loosely. It can apply to a wide variety of different breeds. It’s highly adaptable to any size of dog. Coats can be curly, wavy, or straight. Almost any purebred or mixed breed that grows hair looks appealing in a “puppy cut.” Read the rest of this entry »


It’s Shedding Season!

DG It’s shedding season in the northern hemisphere. All those heavy coated bath and brush dogs have begun the seasonal shedding process. It’s my favorite time of year!

Is it messy? Absolutely. Can it be a lot of work? You bet. But if you’re prepared, have the right tools, and know the tricks, it doesn’t take that long. And it’s not that hard. I don’t know about you, but for me, this is the most gratifying grooming work. There is nothing more rewarding. I love the feel. I love the smell. I love to watch the dogs move as their coat floats and glistens in the sun.

I love big furry dogs. My husband and I live with three Maremma Sheepdogs. We live on a farm in Michigan and experience all four seasons. Seasonal shedding is something we battle every year. As owners of a grooming school, we are fortunate to have our dogs groomed on a regular basis. Read the rest of this entry »


Can You Teach Yourself to Strip?

finger-pluclkI was at GroomExpo just a few weeks ago and met many wonderful pet professionals. One of them was Connie Carter of Gorgeous Growlers Grooming in Florida. She had attended several of my lectures and at the end of the show she stopped to thank me as we passed in the hall. We chatted a bit and as we parted ways, I reminded her that I was happy to help with any questions that she wanted to email to me. I love complex questions that can lead to blog topic ideas! Well, guess what? Connie didn’t waste any time. Within a week, I got my first question from her – and it’s a good one.

“Can I learn how to hand-strip online? How long does it take to learn how? I have a new client whose Westie puppy is being delivered at the end of October. I do have some experience helping but I’ve never done a full hand stripping job of my own.”

The short answer to your question is: “Yes.” You can teach yourself to hand-strip if you have the right information. The trick is getting the right information at the right time – AND you need to have the right dog with the right coat to practice on!

connieLuckily, hand-stripping is pretty forgiving. Granted, some breeds are easier to learn on than others.

There are two types of coats that need routine stripping to maintain the correct texture and color:

1. Sporting Dogs (also known as Gun Dogs)
2. Harsh-coated pets (primarily in the Terrier and Working groups)

I still remember the coat of my first hand-stripped show West Highland White Terrier. It felt like a suit of armor. The dogs’ jacket was so hard, nothing was going to penetrate that coat. At that point in my career, I had only clipped Westies. They were smooth, soft, and cuddly. I had no idea what hand-stripping was – let alone that hand-stripping was the correct way to prepare the coat.

I rank the difficulty of hand-stripping on a scale from 1 to 3. The coat is factored in, as well as the temperament of the pet.

(Because Connie based her question on a West Highland White Terrier, I will focus more on the harsh-coated coat types. I would say Westies fall between a 2 and a 3 on the following difficulty scale.)

RATING SCALE

ONE

Super simple. The hair pulls out with very little effort.

TWO 

Requires a bit more thought and effort. The hair needs to be worked a little bit more. You will need a wider variety of stripping tools to get the job done. You also need to think about the new layer of coat coming in. This fresh layer of harsh coat will need to be constantly rotated. The rotation normally takes place at consistent intervals so the dog is never stripped down naked.

THREE 

In a word – challenging. Different parts of the coat on the dog’s body grow at different rates. Hand stripping them in the right sequence is critical for correct coat regrowth. Some sections are easy to pull down, while others are very difficult. Getting the dog to look conformation show ready is an art. It requires education, knowledge, training, skill, and practice. Lots and lots of practice.

Many accomplished stylists do a combination of half stripping, half clipping on their pet clients. This technique mimics the look and texture of a properly pulled coat. It’s typically much quicker to do. It’s easier on the pet – and kinder to the client’s pocketbook. It will also leave a bit a coat on the dog, making it more attractive to a pet owner.

When you are first starting to learn the technique of hand-stripping, it is advantageous to start with what I would consider a #1 rated dog. Start with something very easy. Preferably, the coat is blown and literally falling out. This type of coat requires very few tools to pull it out – maybe just your fingers. Which breeds with these be? Here are a few:

  • Many of the Russell-type breeds
  • Some Cairn Terriers
  • Border Terriers
  • Some Irish Terriers
  • PBGVs
  • Irish Wolfhounds
  • Otter Hounds
  • Podengos
  • Scottish Deerhounds
  • German Wirehaired Pointers
  • Wirehaired Vizslas
  • Spinone Italianos
  • many mixed breeds including wire coated Doodles

stripAs you increase your skill level, you’ll be ready to tackle more challenging coats. I would consider these dogs a #2 in their level of difficulty. Keep in mind many dogs could waver between levels.

  • Wire coated Dachshunds
  • Australian Terriers
  • Dandie Dinmont Terriers
  • Glenn of Imaals
  • Norfolk Terriers
  • Norwich Terriers
  • Brussels Griffons
  • Bouvier des Flandres’

Once you have mastered the skills required to hand-strip #1 and #2 rated coat types, then you’re ready to start working on the most challenging group. Remember to keep in mind that this also depends on the dog.

  • all of the Schnauzers
  • Airedales
  • Lakeland Terriers
  • Scottish Terriers
  • Welsh Terriers
  • Westies
  • Wire Fox Terriers
  • Affenpinschers

All of the harsh-coated breeds will vary slightly with their degree of difficulty. A number of factors affect where they ultimately fall in this rating system. Genetics need to be considered. Hormones, as well as whether the dog is  altered or intact will affect a coat. The length of time between grooming sessions will dictate how readily their coats pull. The climate and the season will also play a role in how easily the coat is removed.

Where do you turn when you want to learn the technique of hand-stripping? You have options – and many of them can be self-directed.

Observation

Start with observing high-quality dogs. Seeing a dog in the flesh is the best way. Go to dog shows. Study the dogs in the grooming area as well as in the ring. Look at magazines featuring top winning dogs. Do an online search for images of AKC or UKC Champions. Go to top breeder websites. Watch dog shows online or on TV.

You need to firmly etch a mental picture of what a high-quality hand-stripped dog should look like. It is also important to actually touch the coat to get an idea of what it feels like. Achieving any type of quality without this knowledge will be impossible.

bookBooks

Breed specific books will give you details. There is one particular booklet I really like. It does an excellent job of explaining the techniques of hand-stripping. It’s older and though it may not be very sophisticated, the material is timeless This book caters to what I would consider the more challenging breeds: broken-coated Terriers that have their coats “staged” for proper regrowth. However, the techniques outlined can be applied to many of the easier breeds as well.  Click here to see more details about this book.

Videos

Most professional pet groomers are visual learners. Videos are a great way to go – as long as the content is accurate.

In this day and age, you have to be very careful. Trust me, I just did some quick research to see what was currently available on YouTube concerning hand-stripping. There certainly was a wealth of information but much of it was scary. Sure, there is a few nuggets of excellent content but you have to know what you’re looking for and have enough knowledge to know whether you’re looking at quality techniques or not. You’re better off looking for top stylists that are producing videos on the topic. You can find them both in DVDs as well as online streaming. In the Learn2GroomDogs.com library there is a wide assortment of streaming video lessons. Here’s a hint. If you search the site using the word “strip” in the search bar, you will pull up ALL the hand-stripping lessons. From there, you can isolate what appeals to you.

All of the training partners do a great job. Jennifer Hecker does an excellent job explaining the basics of dealing with a harsh-coated Terrier. Lisa Leady, Suesan Watson, and Amy Triezenberg all focus on beginner and intermediate hand-stripping. Most of their lessons deal with typical pet dogs we see in our grooming salons. Michelle Evans focuses on more advanced techniques, as well as how to apply different stripping techniques. There are many other training partners sprinkled through the hand-stripping section who also have exceptional lessons.

When you are looking for DVDs or videos to watch, make sure you verify the qualifications of the demonstrator. There are many high-quality lessons available but others can be a waste of time.

Clinics and Seminars

One of the best ways to learn hand-stripping techniques is to attend a clinic or seminar. Advanced hand-stripping is definitely an art. It takes plenty of knowledge and practice. Learning from a master is a huge shortcut when it comes to becoming proficient. How do you find out about clinics and seminars? Many certification organizations host workshops. Make sure you are on their mailing lists. Join a couple professional groups on Facebook such as Pro Groomer Network. Your state may have an organized groomers Facebook page. Grooming schools in your area may also host events.

Mentor

Finding a mentor for a particular technique or breed will certainly fast track you to your goals. The mentor may come from the conformation show ring, the competitive pet styling arena, or they may have years of experience grooming pets. As your skills grow, your mentors might grow and change. And if you can’t find a mentor, find a study partner who is looking to expand their skills. Somebody that you can work with you as a team to find the best information. Meet up after hours to work on your skills together with practice pets.

Whatever route you choose, you certainly can teach yourself. Finding help in the form of books, videos, seminars, clinics, or an actual mentor will certainly help. The more you are able to combine those learning resources, the shorter your learning curve.

The art of hand-stripping is becoming more widely accepted in the pet grooming arena. When a new harsh-coated Terrier walks through your door, think twice about clipping the coat off. Is that really the best option? Clipper cutting a harsh-coated Terrier typically destroys the correct texture. Many clients opt for that route simply to reduce cost and time factors associated with hand stripping. For those clients that have educated themselves about their breeds, hand stripping may be their preference – as long as they can find a professional pet stylist that can execute the technique correctly.

Are you that person?

Do you do any hand-stripping?  Why or why not? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa


3 Things You Need to Know to Groom Any Breed (What You Need to Do If a New Breed of Dog Lands on Your Grooming Table)

It’s a day like any other when you get a phone call from a client:

“I have a (insert breed here). Do you know how to groom them correctly?”

Um…

You’ve never groomed this breed before. In fact, the closest you’ve come to one is seeing it at a dog show. Maybe you’ve never even heard or seen the breed before.

“Why yes, Mrs. Jones, we certainly can make your Bedlington look like a Bedlington!” you say confidently as you book the appointment for the following day.

You hang up the phone and reality sets in. You’ve never seen this type of dog cross your grooming table. You don’t have a clue how to actually groom it correctly. What do you do?

The first thing I would tell you is – don’t panic!

Here are three core strategies you need to groom any breed of dog.
 

  1. Have strong technical skills. If your clipping, guard comb work, scissoring, blending, and basic hand stripping skills are good, you should be able handle this without much of a problem.
  2. Have a solid understanding of canine anatomy. If you understand how bones and muscles create a sound dog, it becomes even easier.
  3. Know how to translate a breed standard. If you can interpret the written breed standard into a visual, you’re golden.

So what is your next step? How are you going to be confident when that client walks in the door tomorrow?

Your next step is to look up the breed in reference books. If you have an American Kennel Club (AKC) Complete Dog Book (or a similar book from your country), start there. This will give you the official breed standard. Review the breed profile. Read about the history of the dog to gather clues about the dog. After a quick scan, you I have a good idea of the size, temperament, and structure of this new dog. Most books will also have photos that accompany each breed. If you don’t have an official breed standard book handy, you can always look it up online.

Once you have become familiar with the breed itself, take a look at your grooming books. Review the instructions. Compare the instructions to what you have read and saw in the breed standard.

The Internet is an invaluable research tool. Use it wisely. Most breeds will have a parent club that hosts an official site for the breed. Spend a few minutes reviewing images of top winning dogs in their galleries. With a little luck, you may even find grooming directions or links to grooming directions from dedicated breeders.

As groomers and stylists, we are a visual bunch. “A picture is worth a thousand words.” This is so true for us. I love to do Google image searches of breeds I’m not familiar with. Here’s a tip to finding good images. When you enter terms in the search bar, add keywords like: AKC Champion Bedlington Terrier or UKC Champion Fresian Water Dog. There is a big difference if you type into your search engine, “images of Miniature Schnauzers” verses “images of AKC Champion Miniature Schnauzers.” You will pull up a WIDE assortment of images. Some will be great. Others not so great. Some will be worthless. And others will be totally off the mark. You need to have enough knowledge to filter through the images, finding the best images to suit your needs.

Use a little caution when looking up information online. Always remember – not everything posted on the internet is correct or presents the best image of a breed. Make sure you use all your resources to gather the most accurate information possible.
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Watching videos on the breed in question is also a great option. Again, a word of caution – not every “how to video” on the internet will be beneficial. Today, anyone can post a video online. Unfortunately, there is a lot of poor quality grooming being featured – especially if it is free. Go to trusted sources like Learn2GroomDogs.com that are truly qualified to demonstrate how to groom a particular breed.

Yes, you need to do a little research. Will it require a little effort? Yep.

However, if you have those three nuggets of knowledge, you will have the foundation skills to groom any breed.

  1. strong technical skills
  2. solid comprehension of canine anatomy
  3. ability to interpret the breed standard

With those 3 skills, you can groom any breed of dog that comes your way.

If you are a newer stylist or just don’t have the time to do all the research, there is a shortcut. Notes From the Grooming Table will allow you to fast track your knowledge. Simply grab the book and turn to the breed you have a question about. We are just about to release the fully updated Second Edition of Notes From the Grooming Table. Keep your eyes open for how to get this revised edition – announcements on how to get yours will be available soon.

As pet groomers and stylists, we get to see plenty of dogs. It’s rare and exciting to get a breed you are not familiar with. Most of us pros enjoy the challenge of learning about a new breed. Figuring out what we will need to do to make the dog look like it should – or could – look like if the owners allow you to groom it correctly.

I know, I know… many owners just want the hair shaved off once they walk through your door. Or the dog is in such poor condition, the only humane option is to shave the coat off and start over. That’s always a disappointment once you’ve put in effort to educate yourself. Hopefully, the new client motivated you to learn few new things you can add to your knowledge toolbox even if you didn’t get to execute the trim!

Happy Trimming!

~ Melissa

P.S.

Did these tricks help? Go online and tell us what you think on the Learn2GroomDogs Facebook page.


Westminster Dog Show: What I’m Watching For This Year

February is Westminster dog show month! It is one of the few dog shows getting full national TV coverage at the Groups and Best In Show levels. I look forward to it. Every. Single. Year.

1rrI will be parked in front of my big screen TV for both nights watching and studying.

This year I’m even more excited. The 140th Westminster Dog Show is coming on the heels of a two-day advanced grooming session we just filmed for Learn2GroomDogs.com.

Master pet stylist, Irina “Pina” Pinkusevich, was our guest Training Partner. Guess what? Just three years ago she won the prestigious Groomer of the Year Award which was presented at the Westminster Kennel Club Dog Show. She worked on six different dogs, all in show trims:

  1. Miniature Poodle in a Continental Trim
  2. Kerry Blue Terrier
  3. Bichon Frise
  4. English Setter
  5. English Springer Spaniel
  6. American Cocker Spaniel

Pina is one of the most advanced educators in our field. Every time I see her work on a dog, I learn something. These lessons were no different. What I especially love about Pina is that she has the inside scoop. She knows the hot styling trends and/or the direction they are going from the conformation show ring.

If you are focused on expanding your career as a high quality pet stylist, it’s more than just washing and knocking the hair off pets. It’s about anatomy. It’s about geometry. It’s about balance. It’s about style. It’s about bringing out the best of a dog based on its written standard. It’s about creating artful illusions. The art of pet styling is sculpting fur.

With every L2GD film shoot, I take detailed notes. With Pina, I find it challenging to keep up. My fingers never stop on my keyboard as I watch her work. I always walk away with loads of notes from her lessons.

Here just three takeaways that I learned from Pina two weeks ago. As I watch this year’s dog show, I will be noticing how these particular trends apply to the dogs in the ring on Monday and Tuesday nights.

Takeaways From the Learn2GroomDogs.com Film Sessions with Irina “Pina” Pinkusevich

Number 1: The ⅔ to ⅓ Rule

I’d never heard this rule of balance, style, and proportions before. Pina said when a dog is in properly balanced, the ratio is ⅔ to ⅓. Two-thirds makes up the front section of the dog. One-third makes up the rear of the dog. When trimming, the tuck-up or front jacket will be placed at the dividing line between the ⅔ and ⅓ points to create proper balance on a dog.

To test the theory, we pulled a number of images of top winning show dogs.

Dang!

There it was there over and over again. I also pulled images of the gorgeously groomed dogs Pina has done for Learn2GroomDogs.com.


Yep… the rule holds true on all of them, too.

This rule might be a new concept to many of us, but it’s been put into practice in the conformation ring for quite some time.

I will be watching to see how this rule plays out on the big screen at the dog show.

Number 2: The Lowest Point on the Throat is Level with the Topline or Loin

What??!

The throat is level with the topline? Seriously? This one caught me off guard. But then I started looking. Really looking. Sure enough. There is was over and over again. It especially held true on the Sporting dogs.

OK, I get it. Level with the back but what if you have a dog with a “sloping topline?” Now where do you take the point of reference from? The loin. It’s the point just in front of the hip bones on the top of the back. Draw an imaginary line from that point level and straight forward to the throat. That’s the lowest point on a clipped throat.

“Huh…,” I thought as I raised a questioning eyebrow. I will be on the lookout for this new grooming development. I saw how the rule held up in the Sporting dog images we pulled – but would it hold up to other breeds in different groups as well? I can’t wait to see how many Sporting Dogs utilize this “rule.” Trust me – I’ll be looking!

Number 3: Use the Front Pastern as a Guide When Setting the Undercarriage on Well Coated Dogs

Really?!

There is a point of reference when setting this line? Who knew? Certainly not me! I would just eyeball it and pray. My guess is I’m not the only one out there who has used that technique.

This principle applies nicely to many of the Setters and some of the Spaniels in the Sporting Group – as long as they have long enough furnishings to pull it off.

I’ll be keeping my eyes peeled to see if this third rule applies to other breeds, as well.

We had many more aha! moments while we watched Pina work her magic on these six lovely dogs. We will be releasing Pina’s latest L2GD video lessons all through 2016.

The three points I chose to outline here are all points I’ll be looking for closely as I watch this years televised Group and Best in Show classes at the 140th annual Westminster Dog Show.

People say to me all the time, “But I only groom pets… I don’t need to know how to groom show dogs.” You know what? I only groomed pets, too. But that never stopped me from learning as much as I can about what different breeds SHOULD look like. If you don’t have any reference as to what a nice representation of a breed looks like, how are you going to know how to bring out the best of any purebred or mixed breed?

Watching a dog show of this caliber keeps me fresh and excited. Watching top stylists at work, like our Training Partners with Learn2GroomDogs.com does, too. I hope you will join me as I hunker down Monday and Tuesday night to watch the show. I know I’ll have a pencil and paper close by to take notes!

February 15 and 16, 2016 marks the 140th Westminster Kennel Club Annual Dog Show. There are 199 breeds and varieties are eligible to compete. For 2016, there are nearly 3,000 dogs entered. For more information on the dog show, streaming or television schedules go to: http://www.westminsterkennelclub.org/

Happy Trimming!

~ Melissa

P.S.

Did these tricks surprise you? Go online and tell us what you think on the Learn2GroomDogs Facebook page.


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