Creative Ideas for 4th of July Bow Making with Melissa Verplank
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There are thousands of ways to market yourself as a professional pet groomer, but they number one rule of any marketing campaign is to capture potential clients’ attention in a fun and tasteful way. Choosing to accessorize a freshly groomed dog can be a highly successful marketing opportunity for you – and a perfect way to get owners talking about our styling services!
The full video bow lesson runs over an hour in length. It takes you step-by-step through the bow-making process, and shows you how to use bows to increase profit. The video covers each bow from start to finish, and will show you all the tricks to tying and attaching a decorative and profitable bow in as little as five minutes!
But in this quick L2GD Mini Lesson, Melissa shows you two fun bow ideas. They are perfect tot give you great sparkle for upcoming 4th of July Holiday.
Melissa Verplank
Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.
During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business, Learn2GroomDogs.com, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.
Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table. Her website, Learn2GroomDogs.com also was its third consecutive Barkleigh Honors Award for Website of the Year.
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