Part 2 of 3: Making Money with Feline Grooming: Dispelling the Myths
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Cats don’t need to be groomed – they groom themselves’ is one of the typical myths a cat groomer hears all the time. ‘My cat hates water, you’ll never be able to bathe her’ is another. And the list goes on, just like in dog grooming! So how do you turn these road blocks into sales opportunities?
Education. Education. Education.
In this session, Danelle guides you through the process of turning a prospect into a client. How can you identify problems? How can you solve those problems? She shows you how to create a win-win-win for everyone involved: client, cat, and groomer.
In Part 2, Dispelling the Myths about Cat Grooming, you will learn:
- The typical road blocks for a client to have their feline groomed.
- How to turn roadblocks into opportunities.
- How to reveal the problems.
- How to turn a prospective customer into a great client.
- The importance of top quality products and tools.
Danelle German
Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.
Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.
Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.
Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.
Danelle German
National Cat Groomers Institute
Catty Shack Vac
Chubbs Bars
Nationalcatgroomers.com
[email protected]
864-271-7430
Basic Business Development for a Cat Grooming Clientele
Basic Feline Health (Excerpts)
Cat Grooming Pre-Work