Spotlight Session: How to Work with a Reactive Dog & What an Owner Should Expect When the Dog Gets Home

Lorri Keller

Lorri Keller started her career as a successful graduate of the Paragon School in 1992. She has a wealth of experience under her belt as a home groomer, grooming for a major corporation where she went on to become a salon manager and later a regional manager where she was responsible for the growth of over a dozen grooming departments in the midwest. Lorri went on to become a lead trainer and personnel director for the Paragon School. She is an IPG Certified Master Groomer and an awarding winning contest stylist. Her specialties are; terrier and sporting dogs styling, breed profile trimming, speed, efficiency, safety, and operational management.

Melissa Verplank

Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.

During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business, Learn2GroomDogs.com, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.

Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table.  Her website, Learn2GroomDogs.com also was its third consecutive Barkleigh Honors Award for Website of the Year.