“The success you have tomorrow is predicated on the work you do today.”
~ Darren Hardy
I saw this quote recently and it really got me thinking.
Are you struggling or thriving? Whatever it is, it stems from things you did yesterday. Last week. Last month. Last year.
Everything you do is a set-up for the future. Your health. Your relationships. Your job. Your business. This single thought is essential to everything we do.
Do you:
- Sit on your duff and eat crappy food? You will suffer physically down the road – maybe not tomorrow but it will catch up to you.
- Fail to put positive energy into your relationships with people or pets? You’ll end up with uncontrollable children, empty friendships, and untrained pets.
- Give your job less than 100%? There is a good chance you could be replaced by someone who will make the commitment to putting in the effort.
- Pay poor attention to satisfying your clients? Clients will not return, and you won’t have a business to support you, your family, or your staff.
What you do today totally impacts your future.
So how does this play out in the grooming world? What can you do today to ensure you will thrive tomorrow?
Here are 5 areas that can really influence your overall success.
The Amount of Knowledge You Apply
The more you know about your field, the more confident you will be. That confidence transfers in many ways to grooming table. Plus, it will play through in a positive way to your clients. You will be able to communicate effectively with them. You’ll instantly know how to groom any breed of dog, in any condition, with any temperament. The more knowledge you have, the easier – and more enjoyable – your job will become every day.
What are 3 things you can you do today to help your future?
- Study official breed standards
- Watch videos by top pet stylists
- Read books on canine anatomy and structure
The Quality of Your Work
High-quality work always brings customers back. It creates client loyalty and positive relationships. For most clients, their pets are much like their children. They love them and want to be proud of them. If you want to win the hearts – and the pocketbooks – of your clients, make sure the work at the other end of the leash is top-notch.
What are 3 things you can you do today to help your future?
- Make sure your dogs are SQUEAKY clean
- Focus on getting the perfect drying technique mastered for each coat type
- Go over your work one more time – look for rough or uneven spots
Winning at Customer Service
As a professional pet groomer or stylist, you are a problem solver. Clients bring you their pets with a host of problems. Most are overgrown, dirty, or shedding. You need to uncover what their underlying needs are and present solutions to solve the problem. As you’re solving the issue, do it in a way that creates a memorable experience for the customer. It’s important to do more than just meet their expectations and satisfy their needs. Do it in a way that excites and delights them every step of the way. A smile will go a long way but there is much more to the customer service game. You need to look at every interaction with the client and figure out how to make it extremely positive.
What are just 3 things you can you do today to help your future?
- Take the time to listen to your client and offer viable, attractive solutions to their pet care needs
- Make it a goal to earn a smile from every client
- Always be honest and upfront with all clients
Presenting Consistent Marketing
Effective marketing creates a desirable experience that connects with prospective customers and clients. To take it even further, it’s about creating clients who want to share their experience with others. Marketing is more than just your business card or a paid ad. It’s about how your phones are answered. It’s interaction with clients and their pets. It’s the impression you, your staff, and your salon make when your client walks through your door. It’s the images and messages you post on social media. It’s your printed material. Your advertisements. Everything you do to entice pet owners to use your service.
What are just 3 things you can you do today to help your future?
- Take the time to groom yourself – always present a pulled together, neat, clean, and polished image
- Smile when you answer the phone – it transmits instantly to the other end of the line
- Make sure your salon is fresh smelling and appealing
Being Financially Savvy
No one starts a grooming business to give away their services or lose money. That’s not what going into business is all about. Whether you are a solo stylist, an employee, or a business owner, you need to pay attention to your money. Ideally, you need to charge enough for your services so that you can pay yourself a fair wage, pay all of your bills, pay your staff (if you have them), pay your taxes, and still have a little left over for emergencies. If you don’t pay attention to the details of how money flows into your business and how it goes out, you could get into trouble quickly. You have a responsibility to yourself and to your team to be financially knowledgeable.
What are just 3 things you can you do today to help your future?
- Set a budget for yourself or your salon and then track your progress regularly
- Create a daily sales goal
- Keep accurate financial records with the aid of a computer, bookkeeper, or accountant
This is just the tip of the iceberg. There are countless actions you can focus on today to positively impact your future. Hopefully the ideas in these sections will get your juices flowing. There is always SOMETHING you can do today to improve your tomorrow!
Everybody wants to be successful. The bottom line is that success is hard work. You have to put in the effort. You have to put in the time. You have to pay attention to the details. Sure, today might be difficult, but think about the long-term benefits? Will your efforts today help you tomorrow? What about next week? Next month? Or even next year? There are many areas you can focus on to improve tomorrow.
Always remember, to be successful – to thrive – you need to put forth effort today so that your future will be bright.
Happy trimming !
~Melissa